• Transform magazine
  • April 20, 2018

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Avoiding clichés in gender-specific alcohol packaging

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Brands are targeting a new generation of women who reject the flowery, pink-hued packaging designs of the past. Vodka brand LBD – launched in the UK this spring by Brown-Forman – is aimed at 19-24 year-old women who are after...

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#Transform Tuesday: 16 June

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays French consulta...

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The sound of brand

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The atmosphere at the Audio Branding Awards 2015 in Berlin was like that of a tribe. A hodgepodge of composers, marketing professionals, entrepreneurs and brand enthusiasts, many of whom carved out the beginnings of the audio...

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The value of a strong brand

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Yesterday, in the heart of Dubai, the Middle East Brand Summit explored the region’s passion for, interest in and understanding of brand. Following the summit, the Transform Awards MENA honoured excellence in brand strategy and rebranding....

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#Transform Tuesday: 02 June

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays 1. Whatever happened to radical youth? Students from Swedish Linkoping univer...

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#Transform Tuesday: 26 May

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays 1. Kokoro & Moi’s treatment of the Guggenheim Helsinki’s NOW exhibition u...

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Travel social

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Hostelworld, the online hostel booking platform loved by budget travellers, has rebranded so that the social aspect of hostel life is now at the forefront of its identity. This is reflected in the new brand proposition, ‘Meet the World’. T...

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Embracing globalisation

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While feelings of love are universal, an Argentinian person says, “I love you” 24 times a week, while a Japanese person says it less than once a week. Seemingly disparate cultures can provide a real challenge to brands with g...

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The value of heritage

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Chivas Regal The Icon, draws on the heritage of Chivas Regal, the world’s first luxury Scotch Whisky brand. The Icon’s concept and design elements were created by Coley Porter Bell, the strategic branding agency who have helped to develop...

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#TransformTuesday: 19 May

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We’re only two weeks away from the Middle East Brand Summit. In association with #TransformTuesday we’re giving away 15 tickets at a huge 25% discount for 48 hours only. Click here and use code TRANSTUES25 to grab one of the tickets! View...

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@transformsays

RT @_EmployerBrand: Welcome to the third annual Employer Brand Management Awards! We can’t wait to get going and award the best in employer…
Janet Hull, @The_IPA 's director of marketing, and Neil Henderson, CEO and owner of @StLukesLondon, talk to Transfo… https://t.co/XBlXa6LiCC
RT @we_are_endpoint: @kimptoncreative @TransformSays Thanks @kimptoncreative. Very thought-provoking and really interesting it was. We can'…