• Transform magazine
  • February 19, 2018

Top

News

Orange brand continues international growth

orange-700x700.png

By Amelia Gundersen-Herman French telecoms conglomerate, Orange SA, formerly France Télécom SA, is in the process of acquiring Moroccan mobile network operatorMédiTélécom (Méditel). Following the deal the company will be rebranded to Orang...

Read More

The best in corporate brand communications: Transform Awards Europe

trans-awards_euro_long-700x256.jpg

The Transform Awards Europe announces 2015 shortlist and conference programme When benchmarking brand communications, rebranding and brand development, standards take into accoun...

Read More

#TransformTuesday: 27 January

Andy-Murray-700x291.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. London-based storytelling agency Aesop developed this marque for Wimbledo...

Read More

Talk Talk to integrate and rebrand Blinkbox

Blinkbox.jpg

Since agreeing to acquire Blinkbox, Tesco’s on-demand streaming service, TalkTalk has revealed its plans to integrate the service with its own brand. The broadband provider will make Blinkbox part of its existing pay-TV service, a service...

Read More

Toronto Raptors to spark ‘brand crusade’ through rebrand

4-raptors-logos-756-700x416.jpg

Rebranding a sports team or organisation is always a risky operation. Defining a team’s character and identity requires a tricky balancing act between heritage, marketability, change management and expert design. For the NBA’s Toronto Rapt...

Read More

Public lacks trust in business innovation

building-trust.png

Building trust is essential for bringing new products and services to market. In a world where the public’s trust for institutions is low, it is important that businesses practice and demonstrate a real responsibility towards society and t...

Read More

Gym brand refocuses for results and resolutions

1_TGG-48-sheet1-700x325.jpg

The start of a new year brings with it resolutions and, thus an exponential increase in gym memberships. For UK challenger brand the Gym Group, differentiation was key to achieving cut-through. The organisation, alongside Manchester-based...

Read More

#TransformTuesday: 20 January

Globalmediagroup-700x291.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Global Media Group, a Portuguese media holding company, updates its outda...

Read More

Traditional, but not bland

Davidsohn-480x325.jpg

Brand and Deliver launches its first campaign in the financial services sector with the new identity for Davidsohn, a US-based technology company. The financial services company commissioned the rebrand in the run-up to its planned expansi...

Read More

Stamp of approval as Pitney Bowes rebrands

Pitney_Bowes_logo_2015.jpg

In November 1920, the U.S. Congress officially approved post featuring mechanised stamps, thus affirming the transformation of American postal solutions. Pitney Bowes, thus born from the decision, began life as the purveyors of franking an...

Read More

@transformsays

Scotland’s bustling capital @edinburgh has lots to offer students, tourists and arts fans. With a new place brand,… https://t.co/ED2MRQatEY
London-based agency @WeLaunch develops new identity for @Jambobsled, disassociating the team from 1993 film Cool Ru… https://t.co/R34NVb76RZ
New channel Epic Drama, with idents by @weareseventeen, offers emotive stories and quality production to a Central… https://t.co/7kvY1QcmE3