• Transform magazine
  • February 19, 2018

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New brands for Ocado’s non-grocery digital stores

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Ocado, the largest online food retailer in the world, has created whole new brand strategies for its latest non-grocery digital stores. Online pet store, Fetch, and the recently revealed kitchen and dining store, Sizzle, were both created...

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RB recruitment video strengthens employer brand

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RB, the manufacturer of health and hygiene brands, such as Dettol, Nurofen, Durex and Finish, has gone beyond the usual recruiting process with a campaign that contributes to its long-term employer brand. The, primarily digital, Make Your...

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Children’s charity adopts positive imagery

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The face of charity branding is evolving away from negative imagery and messaging. Instead of highlighting the shocking nature of the issue at hand, charities are finding it more lucrative to focus on the positive work that they do. The la...

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Typography will allow Palestinian Museum to cross borders

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The Palestinian Museum, a celebration of modern Palestinian culture, is yet to open its doors to the public, but its brand identity is already carving its way. A key part of the process was creating Arabic typography that would reflect the...

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Employees choose name for Moneypenny’s new logo

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Telephone answering service, Moneypenny, has unveiled a new brand that includes a bird logo, named by employees, and a new international website. The new brand coincides with the launch of moneypenny.com, a corporate website that reflects...

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Qatar National Library’s hybrid identity

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By Amelia Gundersen-Herman A new building can benefit from a complete brand that reinforces its identifying features and purpose. The new Qatar National Library (QNL) in Education City has a striking architectural style that requires a bef...

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Charity and food brand secures an optimistic visual identity

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A not-for-profit organisation inspired by the Toms one-for-one model will provide a free school meal to a child living in poverty each time someone buys a meal or product with the One Feeds Two logo on it. The brand strategy and identity o...

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Food brand puts its female market at the heart of its messaging

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Despite women accounting for 85% of consumer spending, a 2012 study shows that 59% of women feel misunderstood by food marketers. Kirsty’s ready meal range is a new food brand that purposefully targets women through its design and language...

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Benefit Cosmetics uses Instagram in Christmas campaign

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The Benefit Cosmetics brand has a strong and instantly recognisable visual identity making image-sharing social media platform, Instagram, the ideal vehicle for its 2014 Christmas campaign. Benefit’s girly, playful and fun brand characteri...

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Industry creates web portal brand

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The brand for Veyo, a new digital conveyancing service, has been created by brand strategy consultancy, Industry. Sholto Lindsay-Smith, strategy director at Industry, says, “The name Veyo is derived from the Latin for Convey. It has the ad...

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@transformsays

Scotland’s bustling capital @edinburgh has lots to offer students, tourists and arts fans. With a new place brand,… https://t.co/ED2MRQatEY
London-based agency @WeLaunch develops new identity for @Jambobsled, disassociating the team from 1993 film Cool Ru… https://t.co/R34NVb76RZ
New channel Epic Drama, with idents by @weareseventeen, offers emotive stories and quality production to a Central… https://t.co/7kvY1QcmE3