• Transform magazine
  • September 23, 2017

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New global positioning for Pepsi

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A large cube structure appeared on London’s Southbank in March marked only with the hashtag, #LIVEFORNOW. The cube was part of a Pepsi experiential event and used technology to provide visitors with sensory experiences culminating in a tas...

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Triumph-ant new look

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To modernise its website, Britain’s oldest motorbike company, Triumph Motorcycles, approached its long-standing creative team, Oxfordshire-based creative design company MicroGraphix. The company’s new website will allow Triumph to repositi...

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Rapidly changing tv industry drives rebrand

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SIMON SMITH – 8 MAY 2014 The Television Academy, previously The Academy of Television, Arts & Science, was predominantly recognised as the organisation behind the popular Primetime Emmy Awards. Brand strategists, Siegel+Gale worked wit...

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Indiegogo undergo rebrand

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SIMON SMITH – 8 MAY 2014 The world’s first and largest crowdfunding platform has chosen to rebrand with a full overhaul that includes a new logo and a new website, tailored to be equally suitable across handheld devices, tablets, and deskt...

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Johannesburg Stock Exchange has revealed new identity

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SIMON SMITH – 8 MAY 2014 The Johannesburg Stock Exchange (JSE) has revealed a new identity that aims to communicate a modern and well-connected brand positioning with an African feel. Research was conducted among clients, employees and oth...

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Is hidden meaning in logo design important?

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SIMON SMITH – 8 MAY 2014 I’m a huge fan of the legendary Paul Rand, who designed such iconic logos as IBM, ABC and the original logo for UPS. His designs are simple and timeless, yet more importantly, distinct and instantly recognisable. A...

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The Transform Awards MENA shortlist goes live

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SIMON SMITH – 8 MAY 2014 As the award ceremony date draws nearer, the shortlist for this year’s prestigious Transform MENA awards is revealed. The awards will celebrate the best in Middle Eastern and North African brand development. Those...

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Penguin redevelops Pelican brand

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SIMON SMITH – 8 MAY 2014 From this month (May 2014), Penguin will be reintroducing its formerly defunct non-fiction Pelican imprint. Originally launched in 1937, the mark created by Edward Young and later retouched by William Grimmond. The...

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Growth in revenue for Premier Inn since consistent brand evolution

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SIMON SMITH – 8 MAY 2014 Premier Inn has seen a growth in revenue due to its consistent brand evolution. The hotel chain is focusing on creating strong brand health rather than showing hotel interiors and focusing on prices like its compet...

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The relationship machinery

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SIMON SMITH – 8 MAY 2014 To paraphrase an iconic movie franchise, relationships are the final frontier. At their core, they are the way we mentally position ourselves in relation to others, both rationally and emotionally. We connect to co...

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@transformsays

Creative agency @D8_uk updates visual #identity for @BBCRadio4's flagship programme, Desert Island Discs:… https://t.co/1ltwpOhzfk
RT @brandunion: Brand Union helps @shippingics rebrand to create the future of shipping | @TransformSays https://t.co/i0Y9znTNBS https://t.…
Brand Union's #rebrand for International Chamber of Shipping (@shippingics) looks to future of shipping industry:… https://t.co/nEYQ8aPVOu