• Transform magazine
  • June 25, 2018

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A dream of golden sands

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A visit to the Emirate States will undoubtedly ensure visions of golden sands, turquoise waters and Arabic culture, coincided with all manner of luxury retail service, come true. Enh...

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A new chapter for Dahl designs

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Roald Dahl wrote 17 children’s book between 1943 and 1990, the last of which was published posthumously in 1991. During this period and in the time since, the covers of Roald Dahl’s stories have undergone several designs, from...

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#TransformTuesday: 2 February

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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A history in brands

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The Museum of Brands has reopened in a new, larger London location. Documenting the history of consumer culture from Victorian times to the modern day, the museum explores the role t...

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Sweet new beginnings

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Confectionery is most often associated with children, perhaps as a treat bought with pocket money or from the sweet shop on a Saturday. Yet, a recent merge of two classic British brands challenges this concept through an adult...

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Armed with the forces of a new brand

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This year ensures greater growth for the armed forces covenant as Rufus Leonard, a London-based brand development agency, was recently hired by the UK Government to handle the communications and branding of the initiative....

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Copyright claims

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Most well-known brand products are recognised by one distinctive feature or colour, such as Christian Louboutin’s pronounced red soles or Tiffany & Co.’s classic Tiffany blue. These...

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King of rebrands

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Despite the influx of artisan craft beer on the international market, Budweiser retains its place as one of the most popular lagers sold. To ensure its classic appeal is compatible with the modern day, design firm Jones Knowle...

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#TransformTuesday: 26 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Little Dish serve up new visual identity

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The message of energy and health associated with children’s food retailer Little Dish has been used to create a new bold yet co-ordinated visual identity, as implemented by creative design agency Pearlfisher....

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