• Transform magazine
  • October 23, 2017

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Chinese airline fights back

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In China’s age of austerity, brands that deliver premium and luxury services are feeling the pinch. In a bid to appear modest, Chinese government officials are no longer eating extravagant meals or staying in luxury hotels. This has had a...

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Determining, deploying and managing the employer brand

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“When we think about employer brand, we’re actually talking about the personality of the business,” says eBay’s head of strategic communications Ben Matthews at December’s Employer Brand Management conference. With speakers ranging from th...

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#Transform Tuesday: 16 December

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. The new The Water Trust logo is a vast improvement. Its pared down new iden...

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Magazine strengthens and shares travel brand

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Scott Dunn, a luxury travel retailer, has sought to flesh out its brand with a new magazine offering travel and lifestyle articles. The magazine serves to both strengthen and share the Scott Dunn brand through content and storytelling. Des...

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Purpose brands Somerset House exhibition

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Somerset House’s Guy Bourdin exhibition, Guy Bourdin: Image maker, has improved its visibility with a visual identity created by Purpose branding agency. The brand will be implemented across all supporting material such as graphic design a...

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The simple life of mobile payments

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In a world in which money is whizzing from and to all the ends of the Earth, online payment systems are more important to businesses than ever. Yet, they are of the most invisible brands in the consumer services sector because the work the...

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Cathay Pacific’s subtle modernisation

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The primary challenge of rebranding an airline is the extent of its reach. Airline brands must strike a balance between being intrinsically tied up with their home country’s national image while remaining accessible to their international...

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Experts weigh in on employer brand management

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At the Employer Brand Management conference on 12 December attendees will learn from almost 20 in-house experts from global organisations who have mastered the art of managing their employer brands. If you are tasked with ensuring your org...

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#TransformTuesday: 9 December

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Online learning and creative platform developed by Google, Squared, was r...

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Historic golf brand employs modern technology

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Rebranding an institution as iconic, and steeped in history, as The Open golf championship brings a great deal of responsibility. With this type of rebrand it can be difficult to achieve modernisation without upsetting the loyal fans that...

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@transformsays

Involved in place branding? Here's why the @citynationplace global conference and awards is a must-attend:… https://t.co/TCRP6Zf1kt
Brand agency @AesopAgency is helping leading US instant mash brand @IdahoanFoods take root in the UK:… https://t.co/ejvuo9u5QL
RT @_digital_impact: Thanks once again to everyone who celebrated with us at the Brewery last night. Read all about the event over @Communi