• Transform magazine
  • June 25, 2017

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Liquor Control Board of Ontario’s contemporary new brand

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Canadian alcohol retailer’s emphasis on social alcohol consumption contributes to an attractive new brand. The LCBO (Liquor Control Board of Ontario) is a government enterprise and alcohol retailer serving consumers and licensed establishm...

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McDonald’s pushed to rethink its brand strategy

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McDonald’s has announced that it will undergo a year-and-a-half long rebrand in an attempt to boost sales by positioning itself as a desirable, as well as cheap, fast-food chain. Rather than change its logo or name, the company is looking...

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Police and partners protect IP and online brand security

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The UK’s Police Intellectual Property Crime Unit (PIPCU) may sound like something out of a sci-fi film, but it’s actually a joint initiative by the City of London Police and other partners, largely comprised of British trade associations i...

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Fitness First rebrand evolves with new digital platform

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Earlier this year, formerly-middling gym brand Fitness First launched a fitness and brand revolution that has drastically reimagined the way in which a gym thinks about exercise. With detailed research into the psychology of exercise, Fitn...

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Chinese media group rebrands to create unified identity

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Chinese media group, 3r Advertising Services, formerly comprised of three loosely-tied agencies, has rebranded to create a more unified corporate brand. The rebrand follows concerns that the group’s three agencies, which offer a variety of...

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A delicious new brand

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A new range of single serving desserts has been launched with a brand strategy and identity created by Pearlfisherdesign agency. The dessert range, Just Enough of a (Very) Good Thing, required a visual identity that would reflect its uniqu...

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British bank’s rebrand signifies new priorities

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British bank, Aldermore, has updated its user-facing online platforms for increased clarity and accessibility. Aldermore is pushing its British heritage as a key aspect of the new brand. This is communicated through typically British image...

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Comparable trademark valuations published in an online portal

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A Swiss-based IP advisory company, Trademark Comparables AG, has launched a brand valuation web portal. The MARKABLES portal is a searchable database containing the results of thousands of audited trademark valuations published in the fina...

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Index evaluates brand strength of top companies

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The FutureBrand Index has named Google the strongest company brand in 2014. The FutureBrand Index adds another dimension to the Global Top 100 Companies. It goes beyond financial value alone and measures brand strength through research con...

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Airbnb identifies itself as a home from home

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With its user-oriented rebrand Airbnb has unveiled a complete new visual identity that is accessible to its worldwide client base. The online accommodation listing and booking community yesterday launched its new brand across multiple chan...

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@transformsays

Did you know? French high-speed rail service, TGV, is now known as #inOui. Read about it here:… https://t.co/g0rr2Xawea
Did you know? Finnish capital @VisitHelsinki has a new place #brand, developed by @Werklig. Read about it here:… https://t.co/UbE7B93Dka
Did you know? #UnitedYeah has updated historic Australian removals company, Grace Group. Read about it here:… https://t.co/TT5vNFBUJA