• Transform magazine
  • April 22, 2018

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Top ranked global brands

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In Interbrand’s annual Best Global Brands report, tech companies dominated once again with tech brands comprising more than a third of the entire ranking’s value and Google and Apple retaining the top two spots....

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Employer Brand Management Awards launched

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Employer brand can be hard to define, but the results of a good employer brand are easy to see. The employer brand is the part of a brand strategy that relates to an organisation’s reputation as an employer, and thus is a vit...

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Celebrity product packaging

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Essex-born chef, Jamie Oliver, has built a global empire on the strength of his name as a professional chef, campaigner and TV personality. With the help of brand and design agen...

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#TransformTuesday: 6 October

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Channel 4's new identity

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Channel 4’s in-house creative team, 4Creative handed design agencies SQUA and DBLG the overwhelming task of refreshing the UK television broadcaster’s much-loved brand. The result is Channel 4’s first new identity in ten year...

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A B2B company rebrand

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Pfaudler, a B2B company originating from Germany, is a process solutions company with a complex offering. Global communications agency, Five by Five, was charged with the task of...

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Asia-Pacific: The shortlist

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The shortlist for Transform Awards Asia-Pacific reveals that the region has much to offer in the way of innovative brand development. The awards – which recognise strategy and in...

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#TransformTuesday: 29 September

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Revolution and the history of brand

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They led revolutions, started things, made people think differently, changed the world...and now their visages are rarely seen outside the context of an ironic t-shirt. Mao, Che Guevara, Lenin: not necessarily the ‘good guys’...

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Chipotle's unique culture strategy

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Mexican restaurant chain, Chipotle, has taken unique measures to ensure that its employer brand is administered across all of its stores. The company has a system where it measur...

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@transformsays

Winners of third annual Employer Brand Management Awards announced in London gala ceremony ➡ #EBMAwardshttps://t.co/ahpWYxFg3a
RT @_EmployerBrand: Thank you to everyone who attended tonight’s Employer Brand Management Awards! We had a great time celebrating the best…
Footwear and accessories firm @ALDO_Shoes reaches out to independent design company @wearecollins for its new brand… https://t.co/mUKIaigWwy