• Transform magazine
  • May 23, 2017

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Spanish TV platform creates new identity and on-air image

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Sound sidelined in brand strategy

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Sound and music rarely feature in brand strategy despite studies showing that sound elements effect viewers almost as strongly as words and images. Steve Keller, CEO at iV Audio Agency, says, “We go to great expense to develop these verbal...

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Accepting the impermanent in brand development

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Brands are works in progress that we mistakenly think are finished. Instead, we should consider brands through the principles of wabi-sabi – a Japanese aesthetic ideology centred around the acceptance of persistent transience. What I refer...

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Social media and instant communications

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When Luis Suarez bit Giorgio Chiellini in a World Cup game last night, big brands turned to social media in an effort to join the global conversation. From McDonalds and Snickers, to Listerine and Trident, brands were quick to tweet light-...

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Challenger banks face emotional indifference

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Research suggests that new banking brands, such as TSB, may struggle to engage with potential customers in the current climate. Brand language analysts, Linguabrand, analysed the language of key markets and found that, when it comes to ban...

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The evolution of brand

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“Is the brand dead?” That was the question up for discussion at a recent event in Soho. In a room packed full of communications and marketing professionals, three authors shared their perspective on the future of brand. The panel discussio...

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New strategy for comms research

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A communications and marketing acquisition strives to deliver integrated brand development strategy. Global brand, media and communications research company, Millward Brown, has acquired EffectiveBrands, a marketing strategy consultancy. T...

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Cannes Lions Grand Prix for Norwegian rebrand

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The rebranding of the Bergen International Arts Festival is the Grand Prix winner in the design category in this year’s Cannes Lions Festival of Creativty. The winner of the Cannes Lions Grand Prix in the design section, presented at the a...

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PR Lions winning campaign

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The PR Lions Grand Prix award has been handed to The Scarecrow campaign for Chipotle. The campaign incorporates a video that demonstrates the power of social and digital content for creating powerful brand stories. The Scarecrow initiated...

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Ad agencies take lion’s share for Cannes Lions logos

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Cannes Lions, today (June 17) announced the shortlist of the Design Awards categories, with advertising agencies featuring heavily in the logo segments. This is the week in which comms creatives and strategists head down to the French Rivi...

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