• Transform magazine
  • June 27, 2017

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Jewellers target aspirational market with new brand

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Sometimes re-working brand strategy goes beyond a single brand. In 2012, the LoveGold campaign, initiated by the World Gold Council, sought to make gold relevant for the younger generation. The council provided low-interest, long-term loan...

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Opinion: Debbie Donaldson on social media, “Is so-called engagement really hitting the mark?”

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Everyone knows social is a core focus for brand communicators. Debbie Donaldson, business director at The Big Group, discusses the way to best drive engagement around brand content. Let’s face it – social media activity is now a core part...

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Rebranding in the travel sector

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It has recently been announced that Malaysia Airlines may undergo a rebrand in a last ditch attempt to save its brand from extinction. This case represents a rebrand motivated by the worst possible circumstances, however, a company being f...

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Bank repositions wealth management service to appeal to new generation

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Traditional companies, such as banks, can find it difficult to engage with younger consumers. SupremeGold is a wealth management service, delivered by Bank of East Asia (BEA), that targets the affluent customer. After 10 years in the marke...

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Most respected brands of 2014

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Through analysing levels of familiarity and favourability CoreBrand, a brand strategy and communications firm, measured the most respected brands. The Brand Respect report is the second of its kind. Brands with high familiarity and favoura...

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Siegel+Gale and Japanese branding firm Gramco announce strategic partnership

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Global strategic branding firm Siegel+Gale and Gramco Company, the largest branding firm in Japan, today announced a strategic partnership that builds upon both firms’ commitment to their domestic and global clients as well as their shared...

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An all natural brand

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The Edyn brand is characterised by a collaboration between technology and the environment. A soil scientist created an innovative piece of technology that uses sensors to create the perfect environment for plants. Fuseproject, a design and...

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Opinion – Stefan Liute says put your brand in writing

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It’s hard to figure out what brand means on a daily basis. Stefan Liute says to remind yourself and your employees every day. That way, you can bring the brand to life. Take one word you think is really important to your business. Print it...

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HFMA rebrands to become the voice of the NHS

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The professional and membership body for those working in National Health Service (NHS) and private healthcare finance across the UK has developed a new brand and three-year strategy. At a time when public interest in the NHS is high, The...

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Spikes seminar programme announced

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Spikes Asia Festival of Creativity has released its seminar programme, a list of the creative communications industry’s leading thinkers and practitioners. The programme details 40 sessions taking place over four days and covers a wide ran...

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@transformsays

Want your company or agency #rebrand to appear in #TransformTuesday? Email asandys@transformmagazine.net now:… https://t.co/col75tydvA
Global ice-cream brand @HaagenDazs_US releases youthful, excitable new #identity: #Bronx #icecreamhttps://t.co/WuXXFQKceq
Did you know? French high-speed rail service, TGV, is now known as #inOui. Read about it here:… https://t.co/g0rr2Xawea