• Transform magazine
  • August 22, 2017

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#TransformTuesday: 11 November

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. Cathay Pacific Flag carrier for Hong Kong, Cathay Pacific gets a more aer...

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Japan scales country brand rankings

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According to FutureBrand, not every country is a brand, but a strong nation brand can have a positive impact on international relations, tourism, and investment. The concept of nation branding, and the original Nation Brands Index, was cre...

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Discount supermarkets top simplicity index

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Siegel+Gale champions the idea that simplicity is the most valuable asset a brand can attain. The consultancy backs up this assertion with an annual report that evaluates the level of simplicity attained by major brands. The Global Brand S...

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Rebrand spurs dedication to nature-friendly food

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Fair to Nature, a UK organisation working with blue chip brands to promote and recognise leading environmentally-friendly food production organisations, has tasked Refinery, an integrated brand communications agency, with refreshing and re...

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New brands for Ocado’s non-grocery digital stores

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Ocado, the largest online food retailer in the world, has created whole new brand strategies for its latest non-grocery digital stores. Online pet store, Fetch, and the recently revealed kitchen and dining store, Sizzle, were both created...

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RB recruitment video strengthens employer brand

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RB, the manufacturer of health and hygiene brands, such as Dettol, Nurofen, Durex and Finish, has gone beyond the usual recruiting process with a campaign that contributes to its long-term employer brand. The, primarily digital, Make Your...

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Children’s charity adopts positive imagery

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The face of charity branding is evolving away from negative imagery and messaging. Instead of highlighting the shocking nature of the issue at hand, charities are finding it more lucrative to focus on the positive work that they do. The la...

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Typography will allow Palestinian Museum to cross borders

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The Palestinian Museum, a celebration of modern Palestinian culture, is yet to open its doors to the public, but its brand identity is already carving its way. A key part of the process was creating Arabic typography that would reflect the...

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Employees choose name for Moneypenny’s new logo

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Telephone answering service, Moneypenny, has unveiled a new brand that includes a bird logo, named by employees, and a new international website. The new brand coincides with the launch of moneypenny.com, a corporate website that reflects...

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Qatar National Library’s hybrid identity

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By Amelia Gundersen-Herman A new building can benefit from a complete brand that reinforces its identifying features and purpose. The new Qatar National Library (QNL) in Education City has a striking architectural style that requires a bef...

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@transformsays

Creative agency @pollittpartners puts employee and visitor experience at heart of @LandsecGroup #rebrand:… https://t.co/aDdQ8nVe2O
RT @TransformSays: Don't forget! Send us your best #rebrand projects and appear in tomorrow's #TransformTuesday: https://t.co/VsHkHrGEZj ht…
Multichannel broadcaster @UKTV launches new #branding and hand-drawn #logo for original programme offering:… https://t.co/NsGwQ2X4iE