Martin Johnston, MD of creative strategy agency, Earth, talks to Transform magazine about the differente between purpose and brand as a system, and why ‘purpose’ is a red herring for brands looking to futureproof them...
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Squash Australia launches new visual identity
Squash Australia, the national governing body for the sport of Squash, has launched a new integrated brand for the sport. For the first time in its history, squash will have a coordinated visual identity across a...
One fifth of millennials and GenZ more likely to buy from brand the more they hear its sounds
More than 1 in 5 (21%) UK adults under the age of 35 years are more likely to purchase a brand’s products the more they hear the sound associated with that brand, a research commissioned by DLMDD, the specialist audio...
Sibling Rivalry crafts new visual identity for Turner Classic Movies
New York City-based independent creative agency, Sibling Rivalry,eveloped a new brand identity and tagline for Turner Classic Movies (TMC)....
VSA Partners leads AMRI brand transformation
Chicago-based brand strategy and design agency, VSA Partners, has led the brand transformation of AMRI (Albany Molecular Research) a leading contract drug manufacturing organisation, which has rebranded to Curia....
Five minutes with Stuart Wood
Stuart Wood, partner and creative director at London-based design agency, Missouri Creative, spoke to Transform magazine about how brands can re-imagine their brand portfolios and positioning to remain relevant with c...
Customer focus is at heart of improving make-up brands online presence, research reveals
Research by digital agency, Organic, reveals that consumers are at the heart of improving make-up brand's online presence, and building successful websites. The research combined quantitative consumer research wit...
New FutureBrand Index reveals boost for brands prioritising innovation and human well-being
The results of the 2021 FutureBrand Index, the annual perception study of PwC’s top 100 companies, reveal extensive changes in the perception of global companies since the start of the pandemic. The Index shows that b...
Get out of your own way
Brands can’t learn to be more authentic, but they can unlearn inauthentic habits. Colin Kennedy, CEO of London-based creative studio Redwood BBDO explains why being fast and unfiltered holds the key to getting real....
Transform Tuesday: 31 August
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
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