A Swiss-based IP advisory company, Trademark Comparables AG, has launched a brand valuation web portal. The MARKABLES portal is a searchable database containing the results of thousands of audited trademark valuations published in...
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Index evaluates brand strength of top companies
The FutureBrand Index has named Google the strongest company brand in 2014. The FutureBrand Index adds another dimension to the Global Top 100 Companies. It goes beyond financial value alone and measures brand strength through rese...
Airbnb identifies itself as a home from home
With its user-oriented rebrand Airbnb has unveiled a complete new visual identity that is accessible to its worldwide client base. The online accommodation listing and booking community yesterday launched its new brand across multi...
Typeface giant Monotype buys Font International
Erik Spiekermann, the co-founder of FontShop, has designed typeface families that are used extensively by brands and publications worldwide. Monotype, a leading global provider of typefaces, has acquired The Berlin and San Francisc...
Domestic violence charity rebrands to be more inclusive
More than 40% of domestic violence victims are male, a recent British Crime Survey claims. Despite two in five victims being male, men are widely underrepresented by local authorities, refuge providers and domestic abuse charities....
Charity teaches female entrepreneurs branding strategy
Budding female entrepreneurs are being asked to come forward and take part in a programme that is helping to grow the next generation of businesses. Brand Amplifier, a London charity set up for women in business, first set-up its f...
Brand consultancy joins circular economy group
The Circular Economy 100 is a group of companies, regions, and innovators who are aiming to improve their sustainability, and that of the economy as a whole, by making all of their materials reusable or regenerative. Dragon Rouge i...
The UK’s top storytelling brands in 2014
Apple is revealed to be the UK’s top storytelling brand. The 2014 Brand Storytelling Report, conducted by AESOP brand and communications agency and carried out in association with OnePoll, is now in its second year. The survey poll...
MENA competition puts the spotlight on type design
Fonts and content that lend themselves well to translation could be a vital tool for global brands and their stakeholders. The Horouf competition aims to raise awareness of the importance of type in design. The MENA-based competiti...
Levi’s new positioning to revive brand’s cultural relevance
Levi’s has launched a $96m global campaign to reinvigorate its brand and combat what has been dubbed ‘the Jeremy Clarkson effect.’ The campaign will use print advertisements, real-life customer stories, and a global TV and cinema s...
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