News

All good rebrands begin with careful research, so when the UK’s East Coast railway company chose to rebrand its corporate website it chose to bring this stage of the process to the foreground. The East Coast design team shaped the...

Sound has long been critical to the way that consumers experience brand. Humming the Coca-Cola sound-byte in your head will likely conjure up images of red lorries, Santa Clauses, and various other snippets of The Coca-Cola Company...

Building a reputation among employees and the recruitment audience requires a strong foundation that runs deeper than an EVP, says Radley Yeldar’s Stephen Duncan Join Duncan at the Employer Brand Management conference on 12 Decembe...

A company’s employer brand should come from the top, but should be a reflection of corporate culture, Sheila Parry from theblueballroom says Join Parry at the Employer Brand Management conference on 12 December. Attendees will lear...

With a culture change necessary post-banking collapse, HSBC had to reinvent its employee engagement. Thus HSBC NOW was born. Annie Bissett from MerchantCantos explains the development process Join Bissett at the Employer Brand Mana...

The implementation of an employer brand on the physical space can impact internal culture. Julie Schoenfelder from GLIMMA discusses the built environment Join Julie Schoenfelder at the Employer Brand Management conference on 12 Dec...

I can’t think of a more exciting time to work in our space. New techniques and technologies appear by the day. Nick Francis from Casual Films explores the role of digital in employer branding Nick Francis at the Employer Brand Man...

The European banking sector has sought to redefine itself after the 2008 recession rocked the foundations upon which many of the banks were built. Some have done so by reevaluating their consumer and investor services, some have ch...

In June, brand and communications professionals descended on Dubai for a half-day conference discussing rebranding, brand development and repositioning. The next Transform event, the Transform Conference Asia Pacific, will take pla...

When it comes to food brands, the way that consumers experience taste is critical to the way they perceive the brand. Taste is something that is heavily shaped by external factors and influences. For brands in the food and drink in...