• Transform magazine
  • March 21, 2019

Top

Brand consultancy joins circular economy group

recycling.jpg

The Circular Economy 100 is a group of companies, regions, and innovators who are aiming to improve their sustainability, and that of the economy as a whole, by making all of their materials reusable or regenerative.

Dragon Rouge is the first global brand consultancy to join the Ellen MacArthur Foundation’s CE 100 programme. The consultancy will be working alongside brands such as M&S, Philips, Renault, Vodafone, Unilever, Kingfisher, The Coca Cola Company and IKEA.

Andrew Morlet, CEO at the Ellen MacArthur Foundation says, “We are delighted that Dragon Rouge has joined the CE100 programme. Dragon Rouge brings a wealth of consumer insight and foresight expertise to the group and will play a valuable role in helping CE100 member companies develop new thinking for products and services for a circular economy.”

Dragon Rouge has a history of working in the sustainable branding space and counts M&S, Renault, Unilever, and The Coca-Cola Company among its clients. Dragon Rouge stresses the importance of creating accessible and desirable consumer-facing propositions as the consumer is inevitably an important element of a circular economy.

The Ellen MacArthur Foundation has collaborated with Dragon Rouge in conducting some research among consumers, the results will be released in autumn.