• Transform magazine
  • June 20, 2019

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Melina Thalassinou

DewGibbons + Partners introduces Da Vinci-inspired rebrand

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After 21 years of operation, any company would be in need of a change. In an ever-evolving world, change is not a sign of weakness, but a sign of progress; vital for any organisation that wants to improve and survive in a com...

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British-African TV channel Yanga! launches on Sky

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Britain is one of the most multicultural and diverse countries in the world. As a result, the need for representation is fundamental for every business industry across the nation. The entertainment sector is no exception, wit...

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King & Partners transforms Aventura Mall

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Aventura Mall is the largest conventional shopping mall in Florida, located, as the name suggests, in Aventura, a northern suburb of Miami. Due to its imminent expansion, a super-regional shopping mall in Aventura, Florida, t...

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#TransformTuesday: 24 April

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Asics’ digital campaign inspires customers to be active

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Footwear company Asics has launched a new, digital campaign based on storytelling across Europe, the Middle East and Africa (EMEA.) The campaign, ‘I move me,’ aims to motivate people to get active and move, following Asics’ b...

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Pfizer breaks the stereotypes with Viagra Connect launch

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Just in the UK, more than 4.3 million men suffer from erectile problems. The stigma around this health issue however, prevents many of them from seeking help. A new launch by pha...

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Branding announcements from around the world

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Recent announcements highlight collaborative working, innovative campaigns and business growth. This is a brief snapshot of the main news. Art&Graft creates new Join Journey...

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Five minutes with Janet Hull and Neil Henderson

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The retail industry moves incredibly fast and remaining on top of these changes is a challenge for every retail brand. The World Retail Congress, hosted this week in Madrid, aimed to give the European viewpoint on advertising...

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Animal charity Battersea modernises image with adaptable rebrand

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Battersea, the dogs and cats charity active for 158 years in the UK has launched a new visual identity. Despite its substantial growth across the years, which has led to it caring for approximately 3m pets, its outdated appro...

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Swoon rebrand caters to ‘home obsessed’

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UK-based online furniture retailer Swoon has introduced a new visual identity along with a revamped website and TV campaign, created by brand consultancy Zag. The birth of Swoon...

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