• Transform magazine
  • June 20, 2019


Melina Thalassinou

DewGibbons + Partners introduces Da Vinci-inspired rebrand

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After 21 years of operation, any company would be in need of a change. In an ever-evolving world, change is not a sign of weakness, but a sign of progress; vital for any organisation that wants to improve and survive in a com...

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British-African TV channel Yanga! launches on Sky


Britain is one of the most multicultural and diverse countries in the world. As a result, the need for representation is fundamental for every business industry across the nation. The entertainment sector is no exception, wit...

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King & Partners transforms Aventura Mall


Aventura Mall is the largest conventional shopping mall in Florida, located, as the name suggests, in Aventura, a northern suburb of Miami. Due to its imminent expansion, a super-regional shopping mall in Aventura, Florida, t...

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#TransformTuesday: 24 April


Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Asics’ digital campaign inspires customers to be active


Footwear company Asics has launched a new, digital campaign based on storytelling across Europe, the Middle East and Africa (EMEA.) The campaign, ‘I move me,’ aims to motivate people to get active and move, following Asics’ b...

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Pfizer breaks the stereotypes with Viagra Connect launch


Just in the UK, more than 4.3 million men suffer from erectile problems. The stigma around this health issue however, prevents many of them from seeking help. A new launch by pha...

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Branding announcements from around the world


Recent announcements highlight collaborative working, innovative campaigns and business growth. This is a brief snapshot of the main news. Art&Graft creates new Join Journey...

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Five minutes with Janet Hull and Neil Henderson

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The retail industry moves incredibly fast and remaining on top of these changes is a challenge for every retail brand. The World Retail Congress, hosted this week in Madrid, aimed to give the European viewpoint on advertising...

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Animal charity Battersea modernises image with adaptable rebrand


Battersea, the dogs and cats charity active for 158 years in the UK has launched a new visual identity. Despite its substantial growth across the years, which has led to it caring for approximately 3m pets, its outdated appro...

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Swoon rebrand caters to ‘home obsessed’

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UK-based online furniture retailer Swoon has introduced a new visual identity along with a revamped website and TV campaign, created by brand consultancy Zag. The birth of Swoon...

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