• Transform magazine
  • April 26, 2019

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Melina Thalassinou

Chinese brands grow total brand value by record amount

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China has become one of the most competitive markets in the world with its brands having an exponential rise of 271% in value over the past five years, establishing a reputable presence in the global markets. With many compan...

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Santander updates logo and enters digital age

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Santander Bank has partnered with leading global brand consultancy Interbrand in an effort to compete with important digital brands around the world. This follows a growing trend...

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K-pop-inspired Olympics

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When Discovery, owner of Eurosport, was commissioned to broadcast the next four Olympic Games, it committed to attracting a wider, younger audience to make more people interested in the Olympic Games by turning the broadcast...

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Fontsmith launches pioneering type system

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London-based independent type foundry, Fontsmith, has introduced an innovative adaptive type system, FS Industrie, designed around five different widths and seven different weights, creating a total of 70 alternatives....

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Barts Square in the heart of London

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Barts Square, the mixed-used quarter in the heart of London is sporting a new identity, following a place brand experience project by London-based branding agency me&dave. Since 8 March, Helical, a UK focused property investm...

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Aldo puts best foot forward

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A once-average high-street brand has now given way to an elegant retailer that celebrates the street-style aesthetic and can compete with brands like Topshop and Zara in terms of timeliness, quality and accessibility....

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Mortgage services company rebrands as the ‘home of home ownership’

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Trussle, a UK- based mortgage service company, has launched a rebrand with the promise of making the process of home ownership a simple, stress-free and gratifying experience by using technology as a means to modernise the tr...

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Water brands work towards sustainable future

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Environmental sustainability has become a raising issue in the recent years, with the bottled water industry especially becoming a topic of discussion. Plastic, the primary material used in water bottles, does not only pollut...

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Pharmaceutical brand makes first change in 40 years

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Hikma Pharmaceuticals the multinational generic pharmaceutical company has revealed its rebrand and new slogan, ‘Better Health. Within Reach. Every day,’ as well as a new logo and visual identity. The rebrand, led by brand an...

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Microscopic headline for big gallery exhibition

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A new exhibition held in the gallery at the Francis Crick Institute, Europe’s largest biomedical research facility housing over 1,500 scientists and support staff, is being advertised with a microscopic headline created by de...

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