• Transform magazine
  • November 14, 2018


Melina Thalassinou

The evolution of Crumpler


Originated in Melbourne, Crumpler gained popularity in the mid-90s with its bags and logo being the most accurate representation of the 90s aesthetic, sporting bright colours and clever designs. In 2018, the company decided to...

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'Good Fibrations' in yogurt packaging rebrand


Arla, the well-known dairy company that originated from Sweden in 1881, was introduced to the UK in 1990 with Lurpak butter. The company has now turned to Springetts Brand Design in order to have a range of fibre yogurts desig...

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#TransformTuesday: 6 March


Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays...

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Rice and religion converge in packaging design

Riso Duomo, Here - Group Shot 3 LR.JPG

A food that is known to have been consumed since the times of ancient Greece ὄρυζα (oreza), meaning rice, needs all the help it can get to stay up to date. Taking it back to its roots, and name, Here Design has helped Riso D’u...

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