• Transform magazine
  • July 16, 2019


Emily Andrews

Millennial brands unite


In 2015, millennials surpassed Gen Xers as the largest generation in the US workforce. But what the term ’millennial’ stands for, and how useful it is as a defining term, remains hotly disputed....

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MS charity to rebrand

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The MS Society aims to refine its brand positioning with the help of communications agency, Arthur London and Code Computerlove, a digital agency that will oversee the redevelopment of its online applications....

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A history in brands

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The Museum of Brands has reopened in a new, larger London location. Documenting the history of consumer culture from Victorian times to the modern day, the museum explores the ro...

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Brand stories in Asia-Pacific


Asia-Pacific is an exciting region for brand work. Ever professional and innovative, businesses in this region are using brand to supplement the rapid growth of the emerging market....

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Europe’s best brand work


The journeys brands make are much more complex than periods of inertia interspersed by the occasional rebrand exercise. A brand image needs to be constantly monitored, upheld and...

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Restaurant company forms unifying employer brand

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UK restaurant and pub operator, Mitchells & Butlers, owns a host of popular brands including All Bar One, Harvester, Toby Carvery and Sizzling Pubs. However, employees were large...

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Opinion: The unsung heroes of brand transformation

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Brand implementation specialists are the unsung heroes of the brand development journey, says Max Spiegelberg You will have heard of Lewis Hamilton.  You may know Sebastian Vette...

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#TransformTuesday: 12 January

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Gumtree branches out

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Gumtree has grown to a considerable size on the legs of the brand it first launched with in 2000, but its fussy and out-of-date visual identity is no longer suitable for modern digital applications....

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Businesses named Isis forced to rebrand

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When a brand name takes on negative connotations, there’s not much that the organisation can do except weather the storm or change its name. For Minnesota-based non-profit, ISIS,...

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