• Transform magazine
  • July 16, 2019


Emily Andrews

New Zealand chooses original flag design

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New Zealanders have chosen to keep the nation’s current flag, despite its ties to the United Kingdom. On Thursday, 8.30pm local time, preliminary results showed that 56.6% of vot...

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Brand experience: Sky

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The built environment is one of the key brand touchpoints for the internal audience. Sky shows how a company can revolutionise its internal brand experience through attention to detail, food and cultural change. Emily Andrews...

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Where students blossom

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Student living has had a sophisticated makeover with the branding of student accommodation provider, Hello Student. The new branding was created by London-based brand agency, Som...

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Something extraordinary


The way that a brand chooses to position itself can have a dramatic effect on the way that its products are perceived or experienced. The theme at an LPK event hosted at Grain St...

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UK awards for employer branding


For branding and communications professionals, particularly those working in talent management, HR and recruitment, the concept of the employer brand is likely to have been on the radar for some time....

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Spotlight on Odeon


Cinemas once drew audiences for the experiences they offered rather than the films they had on offer. British chain Odeon is using that ethos to reinvigorate its brand experience. Emily Andrews reports on the new visual ident...

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Digital association's new brand

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The British Interactive Media Association (BIMA) has unveiled a simple and clean new identity. The new identity includes sub-brands; the BIMA Awards, the BIMA 100 and the BIMA Ha...

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Building a brand's personality

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Lesley Everett, a leader in personal branding and executive reputation management, has worked with major brands from every sector and industry providing workshops and delivering keynote speeches....

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Informa Business Intelligence branches off into sub-brands

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Informa's Business Intelligence division is undergoing changes to its brand architecture, rebranding and regrouping its products and services to reflect its sector specialisms. T...

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Channeling a new identity

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Yet another UK TV channel has rebranded. This time, it’s the youngest of the main terrestrial channels, Channel 5. The channel had developed a reputation as the least discerning...

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