• Transform magazine
  • August 22, 2017

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Emily Andrews

Creating authenticity

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A new restaurant chain launched by British-based chef, Yotam Ottolenghi, has an accompanying visual identity that evokes an authentic Middle Eastern experience. The new identity...

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Russian flight

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Air travel is key to the Russian Federation’s diversification strategy. The new brand position of Transaero, a 25-year-old airline and the biggest independent carrier in Russia,...

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#TransformTuesday: 30 June

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Contract has cr...

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Crafting an icon

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Digital iconography has become the modern form of wayfinding and signage. Icons lead a user through a site, app or digital experience, but only recently have brands begun to customise their iconography and turn them into an i...

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