Emily Andrews

The IPO of Bayer spin-off, Covestro, was one of the biggest corporate launches this year, yet Kirsten Foster, executive director of strategy at Landor – who oversaw the creation of the Covestro brand – maintains that,...

Sometimes, like a plant that outgrows its pot, a brand must adapt to accommodate changes to its products or sector. How do organisations faced with this challenge approach rebranding, renaming and repositioning. Emily...

Independent charitable foundation, the Wellcome Trust, has created a sub-brand for a public engagement initiative around food, health and the planet. The Crunch brand is intended to inspire the UK to make nutrition a...

Hila Oren, the founder and CEO of Tel Aviv Global, spoke about the city of Tel Aviv at a place branding event, the City Nation Place Forum, in London on 5 November. Oren, who is currently doing a PhD in city branding,...

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

US-based car rental marketplace, RelayRides, has renamed itself Turo. The new brand includes an entirely new visual identity, website and photographic material. Rathe...

Founded in 1971 as a mountaineering and sporting equipment company, but with 71% of customers now living in cities, it was time for the Mountain Equipment Co-op to change. Emily Andrews reports on the newly-minted MEC...

There are so many components to a successful brand strategy that it can be difficult for branding professionals to ensure that they are abreast of industry trends. Me...

Kenco’s Coffee vs Gangs project, in the heart of Honduras, has reached its final stage. The scheme trained young people to become coffee farmers and business owners,...

The word ‘millennials’ is one that is often bandied about too readily among marketers, but grouping such a wide and diverse group of people under one term can be problematic....