• Transform magazine
  • April 24, 2017

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UK awards for employer branding

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For branding and communications professionals, particularly those working in talent management, HR and recruitment, the concept of the employer brand is likely to have been on the radar for some time.

First coined by Simon Barrow and Tim Ambler in 1996, the term employer brand refers to an organisation’s reputation as an employer. Since it is a form of branding, the employer brand proposition tends to be closely linked to the way that the organisation in question is perceived more generally by its stakeholders – whether that be its investors or its customers – as well as its current and prospective employees.

This year, for the first time ever, an awards ceremony hosted by Transform magazine, the Employer Brand Management Awards (EBMAwards), will recognise numerous aspects of employer brand management strategy. The awards is no longer accepting entries, and the shortlisted brands and agencies have been announced.

Shortlisted organisations include Deutsche Bank and ThirtyThree, Hyundai and Penna, Schillings and Goosebumps Brand Consultancy, Heathrow and Blackbridge, Fitness First and Avon, to name but a few. Categories include ‘Best communication of the employer brand to the external audience’, ‘Best short-term or one-off employer brand campaign’ and ‘Best alignment of the employer value proposition with corporate brand values’. The winners of the ultimate awards, ‘Best creative execution of the employer brand’ and ‘Grand Prix of employer brand 2016’ will be announced on the night.

The nominated organisations and projects were selected by an esteemed group of industry experts that includes employer brand specialists, HR, recruitment and internal communications specialists, as well as other, senior corporate communications professionals. Judges derive from major corporations such as Vodafone, Philips, BMW, Aviva and IHG.

Simon Barrow, creator of the employer brand approach and a EBMAwards judge, says, “It was a privilege to be on this team and work with experienced colleagues who really understand what EBM is all about.”

The EBMAwards winners will be announced at a ceremony on 26 April, 2016 at The Brewery in London. For more information or to book your table at the awards ceremony, visit the website here or get in touch with the Transform magazine events team on +20 7998 6263.

 

Employer Brand Management Awards shortlist

 

Best alignment of the employer value proposition with corporate brand values

Amplifon and Hodes

Avon

Dixons Carphone and Hodes

Fitness First

VSO

 

Best short-term or one-off employer brand campaign

Heathrow and Blackbridge

Lucite International and The Allotment

McDonald’s and ThirtyThree

Schillings and Goosebumps Brand Consultancy

Transport for London (TfL)

The British Army and ThirtyThree

 

Best employer brand management innovation

Autism at Work by SAP

Employment Brand Menu by SAP

Serco and Industry

 

Best communication of the employer brand (external)

Aldi and Penna

BP

E.ON and Blackbridge

IHG

SAP

Serco and Industry

GCHQ and Penna

 

Best communication of the employer brand (internal)

BMW

Deutsche Bank and ThirtyThree

ING

Müller UK and Ireland and Emperor

Schillings and Goosebumps Brand Consultancy

 

Best diversity branding

E.ON and Blackbridge

SAP

 

Best digital campaign

Hyundai and Penna

SAP

Transport for London (TfL)

GCHQ and Penna

 

Best use of employer brand in customer marketing

BW: Workplace Experts

Rexel Nederland

 

Best management of employer brand through major corporate change

Dixons Carphone and Hodes

Haringey and Penna

ING

Müller UK and Ireland and Emperor

OneFamily and Cherry Tiger

 

Best ongoing commitment to employer brand management

Dixons Carphone and Hodes

IHG

ODEON and Syngery

SAP

 

Best creative execution of the employer brand

The winner for this award will be announced on the evening

 

Grand Prix of employer brand 2016

The winner for this award will be announced on the evening