• Transform magazine
  • November 15, 2018

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Amy Sandys

Steeling the show

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Investment company Greybull Capital has today completed its purchase agreement of Europe’s second largest steel producer, Tata Steel, and its Long Products business.  In doing so, 4,...

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Spotlight on Time Out

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Time Out’s longstanding presence in London and 107 other cities stems from its original mission and adherence to the values its audiences hold dear. Amy Sandys delves into the archives, and modern rebrand, of the global magazi...

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#TransformTuesday: 31 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Sustainable futures: The Body Shop

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Known for its ethical trading and business practices, the Body Shop’s commitment to sustainability is a quality imbued throughout the entirety of the organisation. How have its policies changed the cosmetics sector as a whole?...

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#TransformTuesday: 24 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Branding, my way

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With the Middle East telecommunications market under increasing pressure from saturation, changing population demographics and an always-developing communications landscape, carving a niche in which to make new brands viable p...

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Spotlight on W

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New UKTV channel W has set out to redefine television branding in Britain. Amy Sandys examines the new brand and its unique approach to positioning Beginning to broadcast television...

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#TransformTuesday: 17 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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University challenges

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Universities have to ensure that any brand updates or rebrands are communicated with their many stakeholder groups to avoid the risk of a poor reception. How can universities best approach a change in brand? Amy Sandys investi...

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Brand new chance

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According to The Howard League, a charity working across the UK for penal reform and safer communities, this week there are over 85,000 individuals incarcerated nationally. Of this 8...

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