• Transform magazine
  • April 26, 2018


Amy Sandys

Back to black

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Smell is said to be the strongest of the five senses, evoking memories of faraway places and events long forgotten. Specialised sensory cells work along with the taste buds to en...

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Worth the wait

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British-based supermarket chain Waitrose, whose 344 branches are predominantly located in London and the South East, has announced the launch of a new range. It will focus on the superior end of the own-label market....

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MENA 2016: The shortlist

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Following the recent success of the Transform Awards Europe, which saw over 400 delegates enjoy a night of prizes, champagne and branding innovation, the Transform Middle East and North Africa Awards 2016 shortlist has been a...

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Unexpected item in the branding area

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Thanks to the ever-increasing high street presence of specialist grocers and artisan produce, and the consumer demand on retailers to provide a wider range of products, the UK supermarket scene is rapidly changing....

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#TransformTuesday: 29 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Branding excellence at the 2016 Transform Awards Europe


For the eighth year in a row, the Transform Awards Europe has selected, assessed and awarded the best in corporate and consumer-facing branding, and rebranding. It also recognises successful partnerships, agency voices and th...

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Shedding its skin

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Craft beer and ale has always been distinct from its more generic mass produced counterpart, both in flavour and in the overall appearance of the product. Skinner’s Brewery, base...

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The Endpoint field guide to the built environment

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For shoppers, navigation through a department store can be a task worthy of the best mariners. Endpoint teamed up with John Lewis to simplify that task and align brand touchpoints in store. Amy Sandys reports...

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Place branding: Mallorca

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A destination well-placed to reap the rewards of the tourist market, Mallorca enjoys 300 days of sunshine per year, as well as active transport links. Its beaches are world famous for their beauty and its capital, Palma, is a hub of Gothic...

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Year of the Monkey

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In Chinese culture, the darkest day of each year marks the beginning of a new lunar calendar, celebrated as Chinese New Year. This year is Chinese year 4714. Occurring this year...

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