• Transform magazine
  • November 25, 2017

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Articles

Opinion: What is impact branding?

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Impact branding – a concept and approach developed by Capital Communications that applies the priorities and metrics of impact investing to branding and corporate or organisational identity – addresses worldwide problems for...

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Family (and friends) rebrands UK's leading ethical coffee brand

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According to the British Coffee Association, the UK drinks around 55 million cups of coffee each day. While this seems an excessive amount, it pales in comparison to the 2 billion cups consumed, daily, around the world. Coffe...

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Sustainable futures: REI

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Gaining the support of 475 organisations from all sectors and taking a stand on a day when no other brand will, REI has put its commitment to people and the environment at the heart of its business. How does its #OptOutside c...

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Google breaks ground with ground-breaking geothermal tech brand

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Google has gone through major changes in the past five years that have resulted in a variety of brand extensions and technological innovations. First, Google rebranded itself as...

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Danone rebrand communicates sustainability goals

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The Danone Manifesto states, “We carry forward our mission to bring health through food to as many people as possible and our dual project for business success and social progress, while reflecting our values of humanism, ope...

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Green houses for Sapphire distillery

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From Cuba to Hampshire, Bacardí has taken its environmental responsibility global. Its gin production process, based in England, is part of a strategic approach to design that reduces the company’s environmental impact. Hass...

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Five minutes with Robyn de Villiers

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In her guest lecture for the Maggie Nally Memorial Lecture 2017, CEO and chairman of Burson-Marsteller Africa, Robyn de Villiers, discussed the opportunities facing PR and communications practitioners across Africa. Here, de...

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An audience with Al Gore

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In recent years, brands of all sectors have championed efforts to make whichever industry they operate in as sustainable as possible. Born from a need to alleviate climate change, minimise the risk of catastrophic climate eve...

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Sustainable futures: McLaren

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The first carbon-neutral Formula 1 team, McLaren’s approach to sustainability is all- encompassing. It impacts the organisation’s corporate strategy, and ensures that it will continue to thrive in a fuel-scarce future. Amy Sa...

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Sustainable futures: The Body Shop

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Known for its ethical trading and business practices, the Body Shop’s commitment to sustainability is a quality imbued throughout the entirety of the organisation. How have its policies changed the cosmetics sector as a whole...

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@transformsays

Design agency @grapheine has launched a new place brand for #Annecy. Located in Auvergne-Rhône-Alpes, France, the… https://t.co/n2ZMmuDsZI
It’s also Black Friday in the employer brand and talent attraction world. 25% discount on ticket price today. Full… https://t.co/e7aB96Oj17
A @BrandFinance study estimates the brand value of the British #monarchy to be ~£67.5bn. Will the royals help 'Bran… https://t.co/LPG7MBCSMI