• Transform magazine
  • September 22, 2019

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Articles

Sustainable futures: Iceland

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One of the world’s most sustainable countries, Iceland has built that proposition into its place brand. Liam DeStefano examines the way the country’s tourism sector has been shaped around a sustainable proposition...

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Five Minutes With Jakob Trollbäck

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As the founder of sustainability and design agency the New Division, Jakob Trollbäck wants to bring positive environmental practices to brands around the world. He discusses the challenges this presents, and best practice in...

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Opinion: Should sustainability be part of your brand essence?

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Debating the importance of brand consistency and relevance in our fast-changing world, it struck me that the biggest challenge today is the same whether you’re an individual or a brand – how to stop damaging the planet. For b...

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Purpose and passion pervade Cannes Lions programme and awards winners

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While there has been an effort made in recent years at Cannes Lions to focus on creativity as a broad spectrum, rather than simply as a marketing output, there remains a distinct lack of representation of non-advertising or m...

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Storytelling and sustainability emphasised in craft cider rebrand

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Cider is a success. That much has been made clear both in the UK and more widely. In Britain, the cider market accounts for £3.1bn per year – three times the size of the British sea fishing industry. Around the world, cider i...

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Sustainable futures: Maersk

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Maersk Supply Services is working in partnership with the Ocean Cleanup to tackle the major problem caused by the Pacific garbage patch. Its approach to sustainability runs deep throughout the business as the company ensures...

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Brands search for sustainable packaging solutions

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Pro Carton put together a list of the most ‘environmentally-friendly’ brands of 2018, showing different solutions for sustainable packaging. Brands and businesses are moving towa...

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Milkman model used by P&G to promote environmental sustainability

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With consumers piling the pressure on companies to be more mindful of environmental issues and reduce plastic waste, major brands have partnered with new platform Loop to introduce reusable packaging....

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Sustainable futures: Do the Green Thing

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For global brand consultancy Pentagram, sustainability has become a core practice largely due to the efforts of partner Naresh Ramchandani, whose charity Do the Green Thing campaigns for more environmentally aware branding an...

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Sustainable futures: Henkel

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A longstanding European, family owned business, and now a multinational FMCG company, Henkel has a tradition of environmentally friendly practice. Hassan Butt explores Henkel’s 2030 goals and sustainability communications str...

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