Articles

The Big Exchange was created to spark a movement addressing the UK’s intricate and interrelated investment and financial services needs. Brittany Golob reports on the company’s approach to messaging, brand language an...

The Tokyo Olympics are only a few months away. One of the commitments that has defined the Games to this point is its positioning on sustainability. Brittany Golob explores Tokyo 2020’s environmental strategies and th...

Innovation is a key aspect of product design, particularly in a competitive marketplace. Concerns about sustainability, social media friendliness and price plague FMCG and retail product manufacturers; add to that mix...

The Comms Lab appealed to agencies, individuals and brand owners to get behind the #ItsOurTime campaign this week to motivate the under-30s to use their vote at UK general election....

Consumers are changing their purchasing habits in response to bad press about packaging waste, a Europe-wide survey of 7,000 people shows. However, consumers are not...

One of the world’s most sustainable countries, Iceland has built that proposition into its place brand. Liam DeStefano examines the way the country’s tourism sector has been shaped around a sustainable proposition...

As the founder of sustainability and design agency the New Division, Jakob Trollbäck wants to bring positive environmental practices to brands around the world. He discusses the challenges this presents, and best...

Debating the importance of brand consistency and relevance in our fast-changing world, it struck me that the biggest challenge today is the same whether you’re an individual or a brand – how to stop damaging the plane...

While there has been an effort made in recent years at Cannes Lions to focus on creativity as a broad spectrum, rather than simply as a marketing output, there remains a distinct lack of representation of non-advertis...

Cider is a success. That much has been made clear both in the UK and more widely. In Britain, the cider market accounts for £3.1bn per year – three times the size of the British sea fishing industry. Around the w...