• Transform magazine
  • April 26, 2019

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Articles

The City of Paris’ rebrand is in harmony with the city’s roots

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Brand agency Carré Noir has announced a rebrand for the city of Paris, built on the historical nave symbol of the city around a circular shape. Paris still holds on to its iconic...

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Kate Spade rebrands in pink spades and green shades

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Fashion house and lifestyle brand Kate Spade has announced a new identity with the launch of its spring 2019 collection, blending pink and the brand’s iconic spade. Kate Spade’s...

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One Medical rebrands with set of watercolours and photographs

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One Medical announces a rebrand spearheaded by a new logo and a set of watercolour illustrations. Primary care provider One Medical has announced a rebrand in which watercolour i...

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Mastercard launches its own sonic brand

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Brand development, or the promise to deliver a quality product over time to the consumer, is the cornerstone of any business. A select few corporations, such as Apple, McDonalds and Nike have developed their brand to such a g...

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Mega Marshmallows blends fun and fluffiness together in fresh brand

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Mega Marshmallows has announced a new rebrand that merges the American flag and marshmallows even further, in the attempt to bring more identity to the brand. Hearing the word ‘m...

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Montréal Alouettes reach for new heights in brand refresh

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Professional Canadian football team Montréal Alouettes has announced a new brand identity, building on the connection between city and squad to form a renewed lifestyle brand. Th...

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Perfection Fresh ‘seals’ the past up in new rebrand

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Sometimes brands need to leave something behind to refresh their identity. This is what family-owned produce farmer Perfection Fresh is trying to achieve, with a new logo that feels like a new start....

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HSBC announces new sound identity

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Musician Jean-Michel Jarre is the composer of the new HSBC’s sound identity, marking the next phase of the company’s global brand refresh. ‘Together we thrive’ becomes more than...

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Italian hand gestures inspire new coffee shop in London

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Williams Murray Hamm designs new visual identity for a coffee shop based in London, building on the importance of hand gestures in Italian communication. Based near London Fields...

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New, urban foraging-inspired brand identity for Miller Harris’ fragrances

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Most people are guilty of picking a book by its cover or choosing a perfume based on the bottle it comes in. That’s why, for its new range of perfumes, inspired by urban foraging...

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