• Transform magazine
  • February 21, 2019

Top

Articles

One Medical rebrands with set of watercolours and photographs

one_medical_various.jpg

One Medical announces a rebrand spearheaded by a new logo and a set of watercolour illustrations. Primary care provider One Medical has announced a rebrand in which watercolour illus...

Read More

Mastercard launches its own sonic brand

Screenshot (6).png

Brand development, or the promise to deliver a quality product over time to the consumer, is the cornerstone of any business. A select few corporations, such as Apple, McDonalds and Nike have developed their brand to such a gr...

Read More

Mega Marshmallows blends fun and fluffiness together in fresh brand

MegaMarshmallow Packaging.png

Mega Marshmallows has announced a new rebrand that merges the American flag and marshmallows even further, in the attempt to bring more identity to the brand. Hearing the word ‘marsh...

Read More

Montréal Alouettes reach for new heights in brand refresh

Montreal Alouettes Rebrand.png

Professional Canadian football team Montréal Alouettes has announced a new brand identity, building on the connection between city and squad to form a renewed lifestyle brand. The Mo...

Read More

Perfection Fresh ‘seals’ the past up in new rebrand

perfection_fresh_faux_stamps_02.jpg

Sometimes brands need to leave something behind to refresh their identity. This is what family-owned produce farmer Perfection Fresh is trying to achieve, with a new logo that feels like a new start....

Read More

HSBC announces new sound identity

maxresdefault.jpg

Musician Jean-Michel Jarre is the composer of the new HSBC’s sound identity, marking the next phase of the company’s global brand refresh. ‘Together we thrive’ becomes more than HSBC...

Read More

Italian hand gestures inspire new coffee shop in London

21SID_CASE STUDY_ASSET_CR1.jpg

Williams Murray Hamm designs new visual identity for a coffee shop based in London, building on the importance of hand gestures in Italian communication. Based near London Fields in...

Read More

New, urban foraging-inspired brand identity for Miller Harris’ fragrances

Miller 2.jpg

Most people are guilty of picking a book by its cover or choosing a perfume based on the bottle it comes in. That’s why, for its new range of perfumes, inspired by urban foraging, Lo...

Read More

The five most common branding mistakes made by small businesses

5mistakes.jpg

Today’s competitive business market calls for businesses to try and stand out as best they can. By failing to do so, businesses are likely to give off a confused brand identity, lose sale opportunities, which in turn affects n...

Read More

#TransformTuesday: 29 May

tt.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Page 1 of 7