• Transform magazine
  • August 22, 2017

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Articles

Opinion: Masking brand appeal

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Cycling masks are an unsexy solution to an unsexy problem. Rupert Faircliff of Brandcap asks how can cycling mask brands overcome various obstacles to create genuinely desirable products?...

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Brand experience: Kidbox

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With a novel approach to experiential packaging, Kidbox’s development has been geared around the interaction between the brand and its end users – parents and kids alike. Brittany Golob explores the brand...

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The original Calvin

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In 1968, Calvin Klein founded a fashion line in New York City with a loan of $10,000 from a friend. Fifty years on and Klein now rules over a fashion empire with an estimated net worth of $700m. His global success can be attr...

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Brand profile: Crocs

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Crocs shot to fame with the debut of its now-iconic resin-based clog in 2002. Fifteen years later, the company has evolved its design and brand to allow for a future focusing on its strengths, styles and values. Brittany Golo...

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A new hairdo

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Hair care brand Toni&Guy has given itself a new 'do with its recent rebrand, developed by brand and packaging agency PB Creative. Founded in 1963 in South London by Toni and Guy...

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Fashioning new luxuries

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In recent years, the retail market has transformed economies in the Middle East, attracting a plethora of tourists to its malls in search of luxury while providing employment for its citizens....

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@transformsays

Creative agency @pollittpartners puts employee and visitor experience at heart of @LandsecGroup #rebrand:… https://t.co/aDdQ8nVe2O
RT @TransformSays: Don't forget! Send us your best #rebrand projects and appear in tomorrow's #TransformTuesday: https://t.co/VsHkHrGEZj ht…
Multichannel broadcaster @UKTV launches new #branding and hand-drawn #logo for original programme offering:… https://t.co/NsGwQ2X4iE