• Transform magazine
  • October 21, 2018

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Articles

Opinion: Should brands take a stand in controversy?

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In the recent Nike campaign, it’s been interesting to look into the lessons of how brands should manage risk when tackling controversy through brand purpose, says Ben Hayman of brand purpose consultancy Given...

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Kodak fashion partnership creates a new kind of moment

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If it wasn’t painfully obvious from the shell tracksuits, choker necklaces and chunky sneakers, the ‘90s are in fashion right now. As a result, not only are ‘90s fashions popular, but brands that had a heyday of sorts – like T...

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Burberry launches polarising new logo and monogram

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In a clear indication of one brand’s desire to transition into the digital age, British luxury fashion house, Burberry has revealed the new design for its monogram, via Instagram. The rebrand was led by Riccardo Tisci, who was...

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Target introduces new portfolio of clothing sub-brands

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For many Americans, a visit to Target is not just a shopping trip, but an experience. The store is notorious on social media for shoppers intending to purchase only one item, but leaving with a number of items....

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Menswear brand brings LA style to UK

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Tapping into a popular sector, the fashion industry is truly making greater efforts to engage consumers by focussing on brand. Rebranding logos, websites, brand personalities or identities can breathe new life into a business...

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Desire, irresistibility and the intoxication of a seductive idea

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Many brands craft a desirable product. Few create a powerful enough idea to change culture itself. Brittany Golob analyses the impact brands have had on behaviour Imagine a world wit...

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Brand profile: Wacoal Europe

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Shaping a brand is like shaping a bra. It requires creativity, research, science and an understanding of the target audience. How has Wacoal shaped its brand to better represent women and, as a result, help shape its category?...

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Opinion: Masking brand appeal

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Cycling masks are an unsexy solution to an unsexy problem. Rupert Faircliff of Brandcap asks how can cycling mask brands overcome various obstacles to create genuinely desirable products?...

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Brand experience: Kidbox

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With a novel approach to experiential packaging, Kidbox’s development has been geared around the interaction between the brand and its end users – parents and kids alike. Brittany Golob explores the brand...

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The original Calvin

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In 1968, Calvin Klein founded a fashion line in New York City with a loan of $10,000 from a friend. Fifty years on and Klein now rules over a fashion empire with an estimated net worth of $700m. His global success can be attri...

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