• Transform magazine
  • August 18, 2018

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Articles

Burberry launches polarising new logo and monogram

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In a clear indication of one brand’s desire to transition into the digital age, British luxury fashion house, Burberry has revealed the new design for its monogram, via Instagram. The rebrand was led by Riccardo Tisci, who was...

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Target introduces new portfolio of clothing sub-brands

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For many Americans, a visit to Target is not just a shopping trip, but an experience. The store is notorious on social media for shoppers intending to purchase only one item, but leaving with a number of items....

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Menswear brand brings LA style to UK

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Tapping into a popular sector, the fashion industry is truly making greater efforts to engage consumers by focussing on brand. Rebranding logos, websites, brand personalities or identities can breathe new life into a business...

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Desire, irresistibility and the intoxication of a seductive idea

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Many brands craft a desirable product. Few create a powerful enough idea to change culture itself. Brittany Golob analyses the impact brands have had on behaviour Imagine a world wit...

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Brand profile: Wacoal Europe

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Shaping a brand is like shaping a bra. It requires creativity, research, science and an understanding of the target audience. How has Wacoal shaped its brand to better represent women and, as a result, help shape its category?...

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Opinion: Masking brand appeal

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Cycling masks are an unsexy solution to an unsexy problem. Rupert Faircliff of Brandcap asks how can cycling mask brands overcome various obstacles to create genuinely desirable products?...

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Brand experience: Kidbox

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With a novel approach to experiential packaging, Kidbox’s development has been geared around the interaction between the brand and its end users – parents and kids alike. Brittany Golob explores the brand...

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The original Calvin

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In 1968, Calvin Klein founded a fashion line in New York City with a loan of $10,000 from a friend. Fifty years on and Klein now rules over a fashion empire with an estimated net worth of $700m. His global success can be attri...

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Brand profile: Crocs

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Crocs shot to fame with the debut of its now-iconic resin-based clog in 2002. Fifteen years later, the company has evolved its design and brand to allow for a future focusing on its strengths, styles and values. Brittany Golob...

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A new hairdo

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Hair care brand Toni&Guy has given itself a new 'do with its recent rebrand, developed by brand and packaging agency PB Creative. Founded in 1963 in South London by Toni and Guy Masc...

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