• Transform magazine
  • February 21, 2019


Moira King

#TransformTuesday: 19 February

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Kennedy Space Center launches new campaign


A new campaign for the Florida-based Kennedy Space Center invites visitors to take a break from technology and experience the wonder of space exploration and the world around them, telling visitors to ‘Look up.’...

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Blue tops list of most used colour in Fortune 500 logos

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Every detail in a logo serves as part of the wider story brands try to convey to their audiences. But while consumers may not realise it, logo colour plays an important role in how they perceive and understand brands....

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Leatherman retools its logo

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For brands looking to update their image without losing their established reputation and customer base, a logo redesign is always a calculated risk. The refreshed logo has the challenging task of demonstrating brand continuity...

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Norwegian heritage shoe company rebrands with nod to its past

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As more and more iconic and luxury brands turn to the same minimalist, sans serif fonts and logos to exude a more digital, modern feel, a few classic brands are rejecting this move in favor of a more singular approach....

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Gin brand 'upends' branding expectations

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It's hard for a new gin brand to establish itself amid a sea of boutique gin brands, bars and distilleries, but UpEnd gin is entering the fray with style and nuance. UpEnd has invested in its packaging and flavour profile to c...

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Belgian alt radio station Studio Brussel relaunches as multimedia platform

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As consumer engagement with brands has increased, so have consumer expectations. Brands are now expected to represent more than just a simple product or service, and are now often aligned with a specific identity or lifestyle....

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