• Transform magazine
  • April 30, 2017

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Articles

Opinion: How can an iconic brand rediscover the magic?

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What makes a brand iconic? David Airey in his book, ‘Logo Design Love: A Guide to Creating Iconic Brand Identities,’ says in order to be called an icon, a brand must be “simple, distinctive, memorable and adaptable.” But in a...

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Opinion: How can brands take their tone of voice around the world?

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Neil Martin from language agency the First Word explains the pitfalls and practical steps to making words work in different countries In our writing workshops, we often ask peopl...

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Opinion: How can audio brands go beyond the 'bing bong?'

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Audio branding should go beyond the 'bing bong,' says Roscoe Williamson. How can companies learn from the past and from their own sectors to craft a sonic logo that stands out? L...

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Employer Brand Management Awards 2017 shortlist revealed

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Employer brand management requires a host of organisational factors working in tandem, from HR to IC. Yet successful implementation of the employer brand allows for an organisation to unify its communications by attracting fu...

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Recognising brand prosperity in Asia-Pacific

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As the ongoing successes of the region continue to manifest in innovative projects and growing partnerships, this year’s Transform Awards Asia-Pacific mark another year of industry triumphs for branding....

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Remarkable rebrands recognised at Transform Awards North America

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It was another standout year for rebranding and brand development in North America. Amid a changing industry, the ever-increasing needs of clients and an increasing amount of brand touchpoints and communications methods, the...

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Shortlist for Transform Awards Asia-Pacific 2016 announced

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The shortlist for the third annual Transform Awards Asia-Pacific has been revealed, with the calibre of submissions this year suggesting a real breadth of quality across the region....

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Transform Awards MENA open for entries

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This year's premier brand and rebrand projects are set to return to Dubai for the May 2017 Transform Awards MENA. With the shortlist now open for entries, brand agencies, organisations and companies can showcase excellence in...

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Transform Awards North America shortlist announced

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The Transform Awards North America 2016 shortlist has been revealed, and with an assortment of innovative campaigns up for nomination, there's no question of creative quality in the region....

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Employer Brand Management Awards sets benchmark for brand communications

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Developing and protecting an organisation’s reputation as an employer is important not only with regards to the attraction and retention of employees, but in terms of the company’s overall efficiency, brand value and sustaina...

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@transformsays

Global #design agency @the_partners helps to rebrand @METIintl's search for intelligent life: #alienshttps://t.co/phDd7F6yHN
We interview @hootsuite CMO, Penny Wilson, on why 2017 is the year for social to embrace its human side: @hootpennyhttps://t.co/b28hUTcxC9
Opinion: How can an iconic brand rediscover the magic? Ben Lambert, co-founder & director @PB_Creative_Ltd, writes:… https://t.co/A5Y2Vm89xj