Articles

At the 2018 Transform Awards North America, the best in rebranding and brand development was celebrated. FutureBrand was one of the winners As we collectively take stock a decade aft...

Developing a brand for a local Seattle business or a regional Canadian governmental body or a global, New York-headquartered company requires similar strategic processes and creative questions. The resulting visual identities...

Ten years ago, the Transform Awards were held in a room above a pub to determine who set the benchmark for excellence in rebranding and brand development. That year, and every year since, judges have deliberated the success, s...

Transform magazine covers rebranding and brand development, strategy, design and creative across Europe’s brand industry, and beyond. The industry is developing and maturing, proving with more confidence its value to businesse...

At this year’s Transform Awards Asia-Pacific, the majority of projects considered by the judges have taken into account all the various touchpoints, platforms and media that contribute to a better communication of a brand’s po...

Every year at the Transform Awards North America there are standout, inventive, creative brand development projects that showcase the best of brand. There are inevitably a few standout rebrands that turn heads and set the benc...

Earlier this year, Air Tahiti Nui released a new brand, with Superunion, that saw the Polynesian favourite finally develop its own identity. Also this year, Sri Lankan supermarket Keells turned its lackluster warehouse-like sh...

In May 2018, the coveted ‘Grand prix’ award for excellence in rebranding and brand development went to property developer Meraas for its work with Wolff Olins. Not only was the branding visually exciting and unique in the sect...

In 2018, a teaching charity spoke to a new generation of prospective teachers through an innovative visual poem. A tax specialist reinvented itself with a colourful, illustrated brand. A Jewish care home showed off its point o...

Ten years ago, Communicate magazine wanted to determine who the set the standard for rebranding and brand development. Covering that topic each month in the magazine, Communicate needed a benchmark. The Transform Awards was bo...