Articles

Earlier this year, Air Tahiti Nui released a new brand, with Superunion, that saw the Polynesian favourite finally develop its own identity. Also this year, Sri Lankan supermarket Keells turned its lackluster warehouse-like sh...

In May 2018, the coveted ‘Grand prix’ award for excellence in rebranding and brand development went to property developer Meraas for its work with Wolff Olins. Not only was the branding visually exciting and unique in the sect...

In 2018, a teaching charity spoke to a new generation of prospective teachers through an innovative visual poem. A tax specialist reinvented itself with a colourful, illustrated brand. A Jewish care home showed off its point o...

Ten years ago, Communicate magazine wanted to determine who the set the standard for rebranding and brand development. Covering that topic each month in the magazine, Communicate needed a benchmark. The Transform Awards was bo...

The never-ending drive that compels young people to want to change the world, the ambition young people in business showcase and the incredible talent they display, is about to be celebrated by Transform magazine for the first...

At the Transform Awards MENA 2018, the best in rebranding and brand development was celebrated. Massive music is one of this year's sponsors There is something exciting going on in t...

At the Transform Awards MENA 2018, the best in rebranding and brand development was celebrated. Greenspace is one of this year's winners Short-term thinking has two major evolutionar...

At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. Pollitt & Partners is one of this year's winners If we were once defined by our work...

The impact of branding on the consumer is apparent – billboards and signage, construction placards, retail experiences, new product packaging, fresh restaurant interiors, updated digital experience – but the impact of branding...

At the Transform Awards Europe 2018, the best in rebranding and brand development was celebrated. FutureBrand is one of this year's winners Health and wellness has become one of the...