In recent years, design agencies have started making the most of advanced technologies to tell new and exciting stories through brand logos. Jack Cousins discovers what all the fuss is about....
Articles
FutureKings acquired by Mr B & Friends
The acquisition of FutureKings by the UK-based independent brand consultancy is a response to the rapid growth of demand seen for brand strategy in the SME segment. L...
We are family
Tony the Tiger. Kool-Aid Man. Hamburglar. Mascots have played a significant part in major brands' storytelling through the decades. Now, after a small hiatus, new brands are introducing their own family of charact...
Star bucks: An interview with Vlad Sitnikov
Cosmic QR codes, zero-gravity cook offs and orbital fireworks. For StartRocket founder Vlad Sitnikov, the possibilities created from connecting brands to space are as endless as the universe itself. He speaks to Trans...
Challenging the future to be different from the past
Kostas Konstantinou, creative director at global brand specialists 1HQ, discusses the importance of constantly evolving strategic thinking, as demonstrated in projects undertaken with Lipton Tea Polska and Twister Myt...
U.S. Army logo rebranded for first time in two decades
Undertaken by global branding firm Siegel+Gale, the U.S. Army rebrand hoped to reflect the possibilities of army service to the next generation of Americans. Siegel+Gale partnered with worldwide advertising agency DDB...
Science: the secret ingredient of a successful pharmaceutical brand
Katie Vanhoutte, head of strategy at FutureBrand Paris, explains how and why pharmaceutical brands are adapting their visual identities to fit an ever-evolving landscape....
SomeOne launches global campaign for PA Consulting
The work by the global design agency aimed to attract new clients, explain PA Consulting’s ethos and also inspire staff. SomeOne sought to achieve this by highlighting the organisation’s purpose of ‘Bringing ingenuity...
Playing politics: The ascent of America’s noisy new lifestyle brands
Following a societal sea change in the US over the past decade, companies are taking lifestyle brands a step further by making them hyper-opinionated. A winning strategy or a whiny mess? Jack Cousins takes a closer lo...
Surprising Stories - your agency has more stories to tell than you think
Alex Blyth is the managing partner at PR agency Red Setter. He explains the exciting and innovative ways that agencies can garner media attention. “We don't have much...