Will Miles is a copywriter at London-based independent creative agency bandstand. He discusses the difficulty modern brands have in our noisy world of standing out, before explaining solutions to this issue....
Articles
Transform Awards Europe 2023 winners announced
Having now been celebrating the transformative power of brand strategy and design across the continent for the past 14 years, Transform magazine is once again delighted to announce the winners of Transform Awards Euro...
Communicating a brand
Massimiliano Rottoli is the global director of RS PRO brand and data at industrial solutions firm RS Group. He discusses here the importance of effective communication for a brand’s long-term success, as he has seen a...
Kindness or mindless?
Pierre Berget is founder and creative director of Paris-based branding agency Be Dandy. He argues there's too much goodness in a world of bad eggs. If every brand wants to save the planet then they may end up bori...
FutureBrand refreshes Nesquik brand mascot
Having been reimagined for a digital future by the global brand transformation company, Quicky’s new purpose and role revolves around being an ally to parents and having an active voice in important topics, including...
Everland rejuvenates Synnøve brown cheese classics
In redesigning the packaging of Gudbrand and Fløtemys, classic brown cheeses by Norwegian dairy-maker Synnøve, Everland sought to highlight the brand’s heritage. Founded by female entrepreneur Synnøve F...
Miso Tasty redesigned by Hunt Hanson
The London-based brand design agency sought to highlight how cooks can make their meals mightier by using miso, a traditional Japanese seasoning. With Miso Tasty nearing its 10-year milestone, it sought the help of Hu...
JDO crafts identity for hair care brand Michiru
In helping launch the Unilever-owned brand into the US market, international brand design agency JDO created premium-level pack designs along with a clear and ownable brand communication strategy. JDO’s work places ‘t...
Family (and friends) designs brand positioning and packaging for new Cafédirect coffee range
The British branding and packaging design specialist has continued its long-standing partnership with Cafédirect, the UK’s founding Fairtrade coffee brand. In designing the identity of its new roast and ground co...
Superunion designs new London Symphony Orchestra campaign
Ahead of a new LSO season at London’s Barbican Centre and LSO St Luke’s, the global brand and design consultancy’s work aimed to highlight individual musicians within the LSO and the connection they share with their c...