• Transform magazine
  • October 23, 2018



US: Chicago, a diamond in the rough


Chicago is all about gangsters, hoodlums and Al Capone. It’s about major league sports, hustling and making a quick buck. Or so it used to be, back in what some might say were its good old days....

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#TransformTuesday: 21 July

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Not just tech


The technology sector has changed from something that was quite grey and inaccessible to something that is now an inseparable aspect of everyday life, particularly among the younger generations....

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Sporting Romania

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In the run-up to the Rio 2016 Olympic Games, Brandient gained responsibility for a significant proportion of Romania’s national brand when it was chosen to create a visual identity for Romanian sporting institution, the Romani...

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Singapore: City of rules


Many remember Singapore as that country where chewing gum is illegal. The city-state’s founder, Lee Kuan Yew, was the man responsible for turning the small Asian fishing port into a globally significant trading hub. He also...

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Canada: Ruffling feathers


Canada is the United States’ quiet neighbour in the north. While America is big, bold and brash, Canada minds its own business and evolves peacefully, organically and calmly. Its vast forests and chilly plains speak of adventu...

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A new House

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In accordance with its ongoing CSR policy, UK-based Brand Union took part in a pro-bono project for local charity, The Parent House. By creating a new brand for the charity, Brand Un...

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Social brand promoters


Brand promoters on social media are more common in developing countries, such as India and Brazil, shows research by online survey company, SurveyMonkey, and global marketing communications company, Ogilvy....

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#TransformTuesday: 14 July

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays Possibly over-empha...

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What the EFF?


When new beauty brand commissioned London-based brand agency Frank Bright & Abel to create its visual identity, the team had to ask itself, “How do we illustrate the invisible?” EFF’s brand positioning focuses on its invisible...

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