• Transform magazine
  • August 15, 2018

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Impact of brand and experience at Dubai Lynx design awards

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The design awards at the Dubai Lynx Festival of Creativity have long placed design before brand strategy. However, at Cannes Lions and Dubai Lynx, that trend looked like it was beginning to change as brand agencies become stronger candidates...

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Sharjah’s news portal

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The emirate of Sharjah’s first news portal of its kind was launched by Sheikh Abdullah bin Salem Al Qasimi, the deputy ruler of Sharjah. Sharjah24.ae, an online news portal, was launched at the International Government Communication Forum (I...

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#TransformTuesday: 10 March

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. Hong Kong based Asia Sat has revealed a brand refresh that reflects its busin...

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Design shines at Dubai Lynx

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DUBAI, United Arab Emirates – The shortlist for the design categories in this year’s Dubai Lynx awards has been announced, with a greater representation from brand agencies than in previous years. Design is one of eight categories at the Lyn...

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Heritage brand launches romantic awards

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In order to stay current and relevant, brands need to demonstrate creativity and innovative thinking. Heritage book publishers, Mills & Boon, have this year launched a new awards that celebrates all that is romantic. Mills & Boon was...

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Acquisition prompts brand and promotions changes in telecoms

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With a £12.5bn buyout on the books, BT is set to take over mobile operator EE from partners Orange and T-Mobile (Deutsche Telecom). The state of its brand – already a compilation of two providers distilled down from Everything Everywhere to...

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#TransformTuesday: 3 March

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. The Belfast based not-for-profit, The Belfast Children’s Festival, has impl...

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London cycle scheme rebrands red

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Ownership of London’s ‘Boris bikes’ is passing into new hands, Spanish bank Santander. The bikes will lose their trademark blue in favour of the bank’s signature red. The scheme itself is very popular with Londoners, but has until now been i...

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Tech companies are China’s most valuable brands

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Tencent, an internet service company, has been ranked China’s most valuable brand of 2015. The newly listed online retailer, Alibaba, has rocketed straight to number two in The 100 Most Valuable Chinese Brands 2015 rankings, ahead of China M...

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New brand appeals to animal lovers

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Pet care brands are able to appeal to the public’s emotions since their names are inevitably wrapped up in fond memories of pets Animal imagery is a guaranteed way to hook people’s interest and the pet care sector has a better right to this...

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