• Transform magazine
  • March 23, 2018



Investing in a new identity


Jupiter Asset Management is using a nationwide marketing campaign as the launch pad for a new visual identity. The UK based fund management group aims to take its services to a global market and these ambitions are reflected in the rebrand...

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Opinion – Nick Sims


What is it that makes one brand stand out more than another? Why do some people drink Coke over Pepsi, visit Lisbon over Barcelona, or fly British Airways rather than Virgin Atlantic? With very little setting these things apart from one an...

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Senses stimulate brand connections


Research shows that more than 75% of our emotions can be triggered by smell, and emotional resonance is vital for brand engagement and for creating a strong brand. Research from the Sense of Smell Institute also shows that scents are recal...

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Transform Awards MENA reveals winners


The winners of the inaugural 2014 Transform MENA awards were announced at a gala dinner held in Dubai’s JW Marriott Marquis hotel last night. The event realised the expansion of the prestigious Transform events, and launched the first edit...

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The year 2050 – branding’s improbable, yet not impossible future


STEFAN LIUTE, STRATEGY DIRECTOR, STORIENCE – 8 MAY 2014 In 15 years of brand consultancy, I have had enough time to hoard a large bag of frustrations and another one of satisfactions. When I look inside each, some daydreaming about the fut...

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To brand or not to brand?


SIMON SMITH – 8 MAY 2014 Challenges being faced by telecom brands in Saudi Arabia today. Guest post by Syed Abdul Karim, brand experience director, Mobily. Saudi telecoms are going to see some tough times ahead. The market has matured. In...

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Crowning customer champions


As the discount airline market becomes more competitive, brand values must be carefully defined and implemented across the entire business to ensure trust and satisfaction. easyJet, which has made steps in recent years to outpace its compe...

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New global positioning for Pepsi


A large cube structure appeared on London’s Southbank in March marked only with the hashtag, #LIVEFORNOW. The cube was part of a Pepsi experiential event and used technology to provide visitors with sensory experiences culminating in a tas...

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Triumph-ant new look


To modernise its website, Britain’s oldest motorbike company, Triumph Motorcycles, approached its long-standing creative team, Oxfordshire-based creative design company MicroGraphix. The company’s new website will allow Triumph to repositi...

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Rapidly changing tv industry drives rebrand


SIMON SMITH – 8 MAY 2014 The Television Academy, previously The Academy of Television, Arts & Science, was predominantly recognised as the organisation behind the popular Primetime Emmy Awards. Brand strategists, Siegel+Gale worked wit...

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London type foundry @Fontsmith introduces innovative adaptive type system, FS Industrie, designed around five diffe… https://t.co/R8jDy2xE3A
The reopening of Campbeltown's third distillery sees the once-thriving #whisky capital of Scotland officially decla… https://t.co/BL5zrbtagi
Pharamceutical company @hikmapharma has revealed a rebrand and new slogan, ‘Better Health. Within Reach. Every day.… https://t.co/NlT3OB6LPE