• Transform magazine
  • December 15, 2018

Top

News

Hong Kong: Fragrant harbour

Hong Kong2.jpg

In the beginning, Hong Kong was just a small village of fishermen and charcoal burners. No one paid it much attention until the British arrived in 1841, during the height of the Opium Wars. The Chinese soon gave in to British...

Read More

#TransformTuesday: 25 August

Transform Tuesday logo.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More

Adapting for mobile users

trainline logo.png

thetrainline.com, the go-to website for train times, live information and tickets, has dropped the ‘the’ and the ‘.com’ from its brand name and overhauled its visual identity. This c...

Read More

Typeface digest

maag.jpg

The design and implementation of a typeface informs the way a brand is meant to be experienced and perceived. Two major typeface foundries – Dalton Maag and Monotype – debuted new work this week...

Read More

Grilled cheese truck prepares for growth

Morris.jpg (1)

Street food markets and food trucks have become a fashionable and popular destination for foodie urbanites, meaning that there is big business potential for brands who do well in this space....

Read More

Philippines: More fun?

philippines.jpg

According to last year’s nation brand value report from Brand Finance, the nation brand of the Philippines is on the rise. The report named the Asian-Pacific country among the top 10 fastest growing nation brands in 2014, alon...

Read More

France: No more frosty welcomes

france.jpg

As France launches an expensive effort to end its reputation as one of the rudest places to holiday, we take a closer look at the nation brand described as a paradox. France is both...

Read More

Wild intentions

ZSL.png

The Zoological Society of London (ZSL), the parent brand for ZSL London Zoo and ZSL Whipsnade Zoo, has undergone a rebrand that it hopes will position it better as the global conservation charity that it is....

Read More

Fast forward to the future

robots.jpg

The value of brand is the ultimate intangible. It’s what investors try to enumerate, what brand communicators try to understand and what consumers think they know. For one agency, brand value amounts to a company’s ability to...

Read More

#TransformTuesday: 4 August

Transform Tuesday logo.png

Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

Read More