• Transform magazine
  • September 26, 2018

Top

News

Changing times

10_Tony-Lorenz-Copy-1.jpg

Tony Lorenz, managing director, Europe, Latitude Agency Brand, reputation or trust? It’s an oft-asked question, but, says Latitude’s managing director, Europe, Tony Lorenz, it’s met with a different answer than it was in his early brand days...

Read More

The consistent brand experience

13_WARD-DICCON_HIGH-RES-GREYSCALE.jpg

Diccon Ward, partner and head of brand experience, EC Harris Multiple brand touch points, multiple platforms, multiple sales channels – it’s all getting rather complicated. Should companies go back to basics with a more simplistic approach?...

Read More

Social media: A rich seam for quantifying emotions

Alastair-Herbert-2.jpg

Alastair Herbert, managing director, Linguabrand Language-based branding and research consultancy Linguabrand quantifies underlying emotions in client conversations and the verbal identity of the brands talking to them. Language is a rich re...

Read More

Impact of brand and experience at Dubai Lynx design awards

lynx-shortlist.jpg

The design awards at the Dubai Lynx Festival of Creativity have long placed design before brand strategy. However, at Cannes Lions and Dubai Lynx, that trend looked like it was beginning to change as brand agencies become stronger candidates...

Read More

Sharjah’s news portal

Sharjah241.png

The emirate of Sharjah’s first news portal of its kind was launched by Sheikh Abdullah bin Salem Al Qasimi, the deputy ruler of Sharjah. Sharjah24.ae, an online news portal, was launched at the International Government Communication Forum (I...

Read More

#TransformTuesday: 10 March

AsiaSat_1-700x291.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. Hong Kong based Asia Sat has revealed a brand refresh that reflects its busin...

Read More

Design shines at Dubai Lynx

Dubai-Trans-700x525.jpeg

DUBAI, United Arab Emirates – The shortlist for the design categories in this year’s Dubai Lynx awards has been announced, with a greater representation from brand agencies than in previous years. Design is one of eight categories at the Lyn...

Read More

Heritage brand launches romantic awards

TheRomantics_Logo-700x359.jpg

In order to stay current and relevant, brands need to demonstrate creativity and innovative thinking. Heritage book publishers, Mills & Boon, have this year launched a new awards that celebrates all that is romantic. Mills & Boon was...

Read More

Acquisition prompts brand and promotions changes in telecoms

bt.jpg

With a £12.5bn buyout on the books, BT is set to take over mobile operator EE from partners Orange and T-Mobile (Deutsche Telecom). The state of its brand – already a compilation of two providers distilled down from Everything Everywhere to...

Read More

#TransformTuesday: 3 March

Belfast_Childrens_festival-700x295.jpg

Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays. 1. The Belfast based not-for-profit, The Belfast Children’s Festival, has impl...

Read More