For global aerospace engineering company Honeywell Aerospace, building brand awareness in sales environments and building brand awareness as a B2B firm was holding it back. With the introduction of an immersive, respo...
Features
Sustainable Futures: Olam International
Farming is becoming less prevalent in developing countries, but it remains one of the world's most important occupations. How is agri-business Olam promoting sustainable and economical farming practices? Emily And...
New York City: Apples and oranges
New York City – the place where so many want to go – to work, to study or just to visit. The legend of the Big Apple has been etched into international perceptions via a multitude of stories, movies and songs. As a re...
Brand in action: ABC KIDS
An apple, a bee and a carrot Who: ABC Kids and Hulsbosch What: The Australian Broadcasting Corporation redeveloped its ABC KIDS sub-brand this year to bring more life...
Good sounds: Audio Branding Awards
The Audio Branding Awards, run by the association leading the audio branding industry, the Audio Branding Academy, showcased the best in a rapidly growing sector of the branding community. Emily Andrews reports from B...
Spotlight on Meals on Wheels
American charity Meals on Wheels found it was perceived as too successful and had poor penetration into Millennial audiences. It sought to reinvigorate its brand and drive change across the organisation. Emily Andrews...
Who am I?: Heritage and rebranding
Heritage is more than just history, it speaks to the brand's purpose, to its past and to its promise to stakeholders. Getting it right facilitates innovation, but does getting it wrong lead to disaster?...
Brand profile: Vertu
As a manufacturer, building a brand around the individual is a risky proposition. Jeremy Owen evaluates the mass appeal of the most exclusive luxury items through the lens of high-profile smartphone purveyor, Vertu...
Spotlight on Kamstrup
Changes in communications have forced companies that traditionally operated firmly in the B2B space into the consumer spotlight for the first time. Danish engineering company Kamstrup met that challenge head on with a...
Playing the global equity game
The branding game in private equity and ventue capital isn’t an easy one to win. Can the design function win over the hearts and minds of those responsiblefor yielding a profit? Stefan and Adriana Liute investigate...
- Features
