• Transform magazine
  • November 25, 2017

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Jeremy Owen

Brand profile: Macmillan Cancer Support

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Charity sector branding requires a kind of acrobatics in order to balance the needs of fundraising, communications, social media and public interaction. How has Macmillan Cancer Support led the way in repositioning its brand?...

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Brand profile: Maui and Sons

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Surf and lifestyle brand Maui and Sons has employed a brand strategy and design positioning that has allowed it to thrive in a fickle market for three decades. Jeremy Owen reports on the Californian cultural icon...

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Profile: Smiley World

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From emojis to music deals and lifestyle brands to digital signage, the Smiley is both a product and a brand logo. Jeremy Owen speaks with the brand managers behind Smiley World...

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Brand profile: Starbucks

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Coffee culture is determined by local factors. Thus, when building a global coffee brand, Starbucks has to take into account the diverse global consumer audience as well as architectural and design differences when focusing o...

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Brand profile: Vertu

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As a manufacturer, building a brand around the individual is a risky proposition. Jeremy Owen evaluates the mass appeal of the most exclusive luxury items through the lens of high-profile smartphone purveyor, Vertu...

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