• Transform magazine
  • June 19, 2019

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Amy Sandys

Virus outbreak forces car name change

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Sometimes a brand product name can fall foul of external forces. When this leads to a brand being linked to something unarguably negative, the manufacturers must make the decision to either rescind its name, or battle through...

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#TransformTuesday: 1 March

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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The royal treatment

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Given the long-standing association Britons have with the Royal Family, it is no surprise that many amenities across the UK have become a tribute to monarchs gone by. In London,...

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#TransformTuesday: 23 February

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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A world view in finance

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Media and journalism are by nature inclusive verticals with a generally broad outlook - and financial journalism need not be the remit of an exclusively white, middle-class and male demographic....

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The end of a Renaissance era

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In many cities of the world, where identity is founded upon a decadent array of artistic styles, genres and ideas, art galleries function as a hub of cultural history. The Metropolitan Museum of Art, New York, is no exception...

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Watch out for W

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2015/16 may well be remembered as a formative period in broadcasting history, in which television channels of every genre decided to undergo significant changes to their visual identity....

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#TransformTuesday: 16 February

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Driving the future of typography

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Typeface is ubiquitous, an integral component of every brand. Where a brand image communicates the theme of a company, lending a visual identity to its products, it is typeface that determines the brand’s sophistication....

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Love swapping your home

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Over-priced hotels booked in advance, less-than-average hostels decided upon mere days before reaching a city, tents erected for the classic rainy family holiday. All have become staples of holiday-making – yet all might be s...

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