• Transform magazine
  • September 22, 2019



Top Gear’s new typeface draws from brand’s well-known icons


Inspired by the iconic Top Gear cog, the TG Industry typeface marks a new dawn for the brand and carries a strong feeling of identity. Aiming for consistency across all outputs, the new face of Top Gear has already been rolle...

Read More

Catching the essence of Curaçao

M10, JetBlue, Curacao.006.jpeg (1)

Resting at a few kilometres off the placid coastline of Venezuela, the Caribbean island of Curaçao is home to European-inspired architecture, cove-like beaches and a unique appeal to travellers from around the world. To relau...

Read More

Five minutes with Adam Rix

Adam Rix.jpg

As a creative director at brand agency Music, Adam Rix has experience with branding and campaigns for all sizes of brands. He discusses design and building a strong identity to support the business’ mission...

Read More

Teach First rebrands in uplifting blue and building blocks


Social non-profit enterprise Teach First is committed to transforming primary and secondary education around the UK, with a new identity designed by London-based agency Johnson Banks. The brand is bright, bold and uplifting,...

Read More

Five minutes with Travis Stratford

Travis Stratford, Managing Partner and Co-Founder-Case- 25.03.2019.jpg

Managing partner and co-founder at integrated brand agency Case, Travis Stratford has a portfolio in user-centric brand experiences for beauty, lifestyle and wellness brands. He discusses design and storytelling for social-fi...

Read More

Gunwharf Quays’ brand sails across the coastline in minimal colours


In order to reposition Portsmouth’s iconic Gunwharf Quays as a must-visit destination for customers and tourists, UK-based property group Landsec has turned to BrandCap to craft a compelling visual identity. The brand consult...

Read More

Best city brands are authentic and unique on global scale, report shows


The best city brands make a difference with their authenticity and attract stakeholders from all around the world, standing out in brand consultancy Saffron’s ‘City Business Brand Barometer’ (CBBB). The report examines what c...

Read More

Emotional engagement is a gateway to innovation, survey shows


Consumers appraise tech brands for innovation when they feel a personal connection. A survey carried out by brand consultancy Brand Keys has revealed the underlying process behind innovation praise and brand loyalty, narrowin...

Read More

Nasa’s Artemis writes a new chapter in space programmes


Getting ready to take mankind back to the Moon by 2024, Nasa has unveiled a logo for the Artemis project, with the objective to send the first humans to Mars. As a tribute to the space organisation’s history and the Moon land...

Read More

Snacking brand holds hands with families and children for better nutrition


Mars turns to science with GoMo Dal Crunchies, an Indian product rich in protein and micronutrients for children. With a brand identity by London-based Straight Forward Design, GoMo Dal targets mothers, embedding a positive m...

Read More

Page 1 of 40


In the centre of central London stands the entertainment mecca of Leicester Square. It developed a new brand, with… https://t.co/T2g194XiDA
Communicating about #sexualhealth and contraception planning in a human way required a new, consumer-facing brand f… https://t.co/g4qDhIbMXU
Ahead of the 2019 Transform Awards Middle East and Africa, judges met in person to discuss each entry and will meet… https://t.co/RdTaOl3gBH