• Transform magazine
  • June 28, 2017

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Articles

Giraffe goes global in restaurant rebrand

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One time, going out to eat in the UK consisted largely of making do with pub grub or a passable version of a vaguely exotic cuisine. Migration, travelling and the rise of television chefs has accounted for more sophisticated...

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Brands have more personality than politicians

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Seven weeks ago, on 18 April 2017, current Conservative prime minister of the UK, Theresa May, called a snap general election. The results will be clear by early morning on 9 June; the leader of the next UK government assumes...

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Carefree campaign for FT Weekend brand

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Among the giants of international print journalism, there are a few titles which stand out through brand image alone. The Wall Street Journal’s bold and historical lettering is instantly recognisable among a plethora of compe...

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#TransformTuesday: 23 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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The Arts Society rebrands with timeless aesthetic

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According to the Creative Industries website, in 2015 the UK’s cultural organisations contributed £27bn to the economy and created 642,000 sector jobs. This follows a general trend of growth in the arts and heritage sector –...

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New brand position for Madame Tussauds

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For tourists and residents alike, London is a hotbed of attractions. Its multiple museums, galleries and spectacles make a weekend of entertainment easy; good public transport links ease the burden of navigating between desti...

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Nouvelle brand direction pour Côtes du Rhône

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For many wine brands, their associated advertising and campaigns centre heavily on the product’s provenance and eminence. And with good reason – wine often, particularly in the UK, accompanies sophisticated meals or is enjoye...

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#TransformTuesday: 16 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Maiden voyage for charity brand

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In 1989, Tracy Edwards MBE skippered the first ever all-female crew in the three-yearly Volvo Ocean Race, then known as the Whitbread Round the World Yacht Race. Sailing in a 58-foot yacht known as Maiden, Edwards and her cre...

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#TransformTuesday: 9 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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