• Transform magazine
  • May 26, 2019

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Articles

Coca-Cola draws from its origins to launch range of dark spirit mixers

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Coca-Cola has entered the dimension of dark spirits with its first ever range of mixers, dubbed ‘Signature Mixers.’ After a decade-long rise in clear spirit consumption, dark spi...

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Round Table pulls new identity out of the oven

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Round Table’s rebrand looks at the origins of the company and blends them with modernity, using negative space and blackletter to present a fun and engaging identity. Pizza compa...

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Dairylea rebrand develops company’s daring identity

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Dairylea’s new name echoes the brand’s bold and adventurous voice with an injection of fun. More than 8m packs of Mondelez’s Dairylea have gone through a change of name, as part...

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Adidas designs uniforms for new Premier Lacrosse League

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Adidas’ uniforms for the Premier Lacrosse League (PLL) blend old-school design with modernism, introducing radical concepts to elevate each team’s identity. Adidas has announced...

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Paris Catacombs rebrand brings skulls and crossbones to the surface

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Paris introduces a brand for its underground ossuaries, showing creative use of negative space. With a project conceived by French design agency Mo-To, the Paris Catacombs have a...

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Tillamook launches rebrand sharp as blue cheese

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The dairy cooperative keeps its signature Morning Star ship icon, turning it into a weather vane and introducing a new logotype. US Dairy cooperative Tillamook has announced a ne...

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Discovery Channel’s rebrand is a simple delight

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Discovery Channel has dropped its historic photorealistic globe in favour of a minimalistic, sans-serif typeface and a new tagline. The renowned American television network has c...

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Carlsberg UK makes bold statement with new campaign

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‘Carlsberg, probably the best beer in the world' is an ambitious statement to make, and an even harder one to execute. Therefore, Carlsberg UK realised that it could no longer vouch for this famous promise and came to terms w...

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Brands search for sustainable packaging solutions

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Pro Carton put together a list of the most ‘environmentally-friendly’ brands of 2018, showing different solutions for sustainable packaging. Brands and businesses are moving towa...

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Italian hand gestures inspire new coffee shop in London

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Williams Murray Hamm designs new visual identity for a coffee shop based in London, building on the importance of hand gestures in Italian communication. Based near London Fields...

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