• Transform magazine
  • September 22, 2019

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Articles

Top Gear’s new typeface draws from brand’s well-known icons

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Inspired by the iconic Top Gear cog, the TG Industry typeface marks a new dawn for the brand and carries a strong feeling of identity. Aiming for consistency across all outputs, the new face of Top Gear has already been rolle...

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Catching the essence of Curaçao

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Resting at a few kilometres off the placid coastline of Venezuela, the Caribbean island of Curaçao is home to European-inspired architecture, cove-like beaches and a unique appeal to travellers from around the world. To relau...

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Five minutes with Adam Rix

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As a creative director at brand agency Music, Adam Rix has experience with branding and campaigns for all sizes of brands. He discusses design and building a strong identity to support the business’ mission...

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Teach First rebrands in uplifting blue and building blocks

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Social non-profit enterprise Teach First is committed to transforming primary and secondary education around the UK, with a new identity designed by London-based agency Johnson Banks. The brand is bright, bold and uplifting,...

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Five minutes with Travis Stratford

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Managing partner and co-founder at integrated brand agency Case, Travis Stratford has a portfolio in user-centric brand experiences for beauty, lifestyle and wellness brands. He discusses design and storytelling for social-fi...

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Gunwharf Quays’ brand sails across the coastline in minimal colours

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In order to reposition Portsmouth’s iconic Gunwharf Quays as a must-visit destination for customers and tourists, UK-based property group Landsec has turned to BrandCap to craft a compelling visual identity. The brand consult...

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Best city brands are authentic and unique on global scale, report shows

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The best city brands make a difference with their authenticity and attract stakeholders from all around the world, standing out in brand consultancy Saffron’s ‘City Business Brand Barometer’ (CBBB). The report examines what c...

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Emotional engagement is a gateway to innovation, survey shows

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Consumers appraise tech brands for innovation when they feel a personal connection. A survey carried out by brand consultancy Brand Keys has revealed the underlying process behind innovation praise and brand loyalty, narrowin...

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Nasa’s Artemis writes a new chapter in space programmes

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Getting ready to take mankind back to the Moon by 2024, Nasa has unveiled a logo for the Artemis project, with the objective to send the first humans to Mars. As a tribute to the space organisation’s history and the Moon land...

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Snacking brand holds hands with families and children for better nutrition

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Mars turns to science with GoMo Dal Crunchies, an Indian product rich in protein and micronutrients for children. With a brand identity by London-based Straight Forward Design, GoMo Dal targets mothers, embedding a positive m...

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