• Transform magazine
  • May 21, 2019

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Articles

Survey by Studio Graphene reveals good marketing is a challenge for startups

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Starting a business is often a difficult, risky undertaking which becomes even more challenging if the product or service the business offers is not marketed well. According to a survey of over 2,000 UK adults conducted by St...

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Havas Media study determines world's most meaningful brands

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If 77% of all brands disappeared tomorrow, people would be indifferent. However, 76% of people believe brands to be essential to their livelihoods, at least in some capacity. Hav...

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Billson's works with Cowan to begin brand rejuvenation

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Billson’s Brewery, one of Australia’s oldest beverage manufacturers, has been making drinks from the nearby alpine spring water since 1865. Now, the company is rejuvenating its products for a 21st century market....

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A lack of qualified candidates, reveals findings from brand marketing survey

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The marketing sector is one of constant change and development. Marketers must not only sell innovation, they must drive it. In an increasingly deadline driven culture, and with the competition mounting at breakneck speed, it...

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Preview: the International Place Branding Event Liverpool 2018

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On 31 May, the maritime city of Liverpool plays host to a place branding conference like no other. Emphasising how successful place brand strategy is ‘not about the logo,’ the International Place Branding Event Liverpool 2018...

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Brand profile: Inmarsat Aviation

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With challenges related to awareness, market share, internal structure and business model, Inmarsat Aviation had to adopt a startup mentality and bold strategy in order to achieve success. Brittany Golob reports...

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Marketers have lost faith in marketing, study finds

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Derived from the Old Norse word ‘Brandr,’ meaning ‘to burn,’ the concept of branding has existed for millennia. Originally a physical mark made on property, such as cattle or timber, branding today is perhaps less physical. B...

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Five minutes with Penny Wilson

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In an age where social media output can make or break brand reputation, the ability to personalise digital output is a key brand touchpoint. Penny Wilson, chief marketing officer at Hootsuite, discusses the importance of soci...

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Culture code

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In a fast-paced and transparent social media landscape, customer experience and delivery on brand promise are paramount for organisations that want to see growth. Understanding the relationship between a company’s internal cu...

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Swimming upstream

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Burges Salmon, a law firm with origins dating back to the Victorian era, has updated its visual identity to better reflect its positioning in the contemporary era. Burges Salmon...

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