• Transform magazine
  • May 21, 2018

Top

Articles

Preview: the International Place Branding Event Liverpool 2018

Liverpool.jpg

On 31 May, the maritime city of Liverpool plays host to a place branding conference like no other. Emphasising how successful place brand strategy is ‘not about the logo,’ the International Place Branding Event Liverpool 2018...

Read More

Brand profile: Inmarsat Aviation

-Inmarsat_BIG_960_472_0.jpg

With challenges related to awareness, market share, internal structure and business model, Inmarsat Aviation had to adopt a startup mentality and bold strategy in order to achieve success. Brittany Golob reports...

Read More

Marketers have lost faith in marketing, study finds

Marketers lsot fait in marketing.jpg

Derived from the Old Norse word ‘Brandr,’ meaning ‘to burn,’ the concept of branding has existed for millennia. Originally a physical mark made on property, such as cattle or timber, branding today is perhaps less physical. B...

Read More

Five minutes with Penny Wilson

Penny Wilson Hootsuite.jpg

In an age where social media output can make or break brand reputation, the ability to personalise digital output is a key brand touchpoint. Penny Wilson, chief marketing officer at Hootsuite, discusses the importance of soci...

Read More

Culture code

When harry Met sally large.jpg

In a fast-paced and transparent social media landscape, customer experience and delivery on brand promise are paramount for organisations that want to see growth. Understanding the relationship between a company’s internal cu...

Read More

Swimming upstream

Burges Salmon.jpg

Burges Salmon, a law firm with origins dating back to the Victorian era, has updated its visual identity to better reflect its positioning in the contemporary era. Burges Salmon...

Read More

UAE expansion inspires brand overhaul

Bogus-700x525.jpg

By Amelia Gundersen-Herman When Marianna Boguslavsky sought to grow her digital marketing agency with a new office in Dubai she recognised the need for a mature brand strategy. She worked with UAE-based branding agency, James Pass Design (...

Read More

New strategy for comms research

Millward-Brown-700x191.jpg

A communications and marketing acquisition strives to deliver integrated brand development strategy. Global brand, media and communications research company, Millward Brown, has acquired EffectiveBrands, a marketing strategy consultancy. T...

Read More

@transformsays

Online marketplace and hospitality service @Airbnb launches new font across its entire platform and brand, called A… https://t.co/li2QrpxavT
Singer-songwriter @rihanna collaborates with prestigious chain of cosmetics stores @Sephora to launch interactive e… https://t.co/yOIq6zSUMd
London type foundry @Fontsmith introduces innovative adaptive type system, FS Industrie, designed around five diffe… https://t.co/ariYFsgTtn