2020 is an odd year, despite technically being an even number. 2021 may be even odder. The postponed 2020 Tokyo Olympics and Paralympics will become the…2020 Tokyo Olympics and Paralympics....
Articles
Sustainable futures: Tokyo 2020
The Tokyo Olympics are only a few months away. One of the commitments that has defined the Games to this point is its positioning on sustainability. Brittany Golob explores Tokyo 2020’s environmental strategies and th...
Akashi-Tai sake reveals new brand identity and artisan design
Resulting from the fermentation of rice and the polishing of its bran, sake is Japan’s national drink. Often served ceremonially, its become synonymous with the joviality and socialising that surrounds the consumption...
Japanese brands experience growth
In the past year, global Japanese brands benefited from the economic recovery in Western countries, despite the weakening of the yen. The collective value of Japan’s top 30 Best Global Brands in 2014, as ranked by international bra...
Japan scales country brand rankings
According to FutureBrand, not every country is a brand, but a strong nation brand can have a positive impact on international relations, tourism, and investment. The concept of nation branding, and the original Nation Brands Index,...