• Transform magazine
  • May 26, 2019

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Articles

Akashi-Tai sake reveals new brand identity and artisan design

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Resulting from the fermentation of rice and the polishing of its bran, sake is Japan’s national drink. Often served ceremonially, its become synonymous with the joviality and socialising that surrounds the consumption of Japa...

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Japanese brands experience growth

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In the past year, global Japanese brands benefited from the economic recovery in Western countries, despite the weakening of the yen. The collective value of Japan’s top 30 Best Global Brands in 2014, as ranked by international brand consu...

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Japan scales country brand rankings

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According to FutureBrand, not every country is a brand, but a strong nation brand can have a positive impact on international relations, tourism, and investment. The concept of nation branding, and the original Nation Brands Index, was cre...

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