• Transform magazine
  • May 29, 2017

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Articles

5 minutes with Robyn de Villiers

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In her guest lecture for the Maggie Nally Memorial Lecture 2017, CEO and chairman of Burson-Marsteller Africa, Robyn de Villiers, discussed the opportunities facing PR and communications practitioners across Africa. Here, de...

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#TransformTuesday: 9 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Opinion: How can audio brands go beyond the 'bing bong?'

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Audio branding should go beyond the 'bing bong,' says Roscoe Williamson. How can companies learn from the past and from their own sectors to craft a sonic logo that stands out? L...

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Spotlight on Hull

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The city of Hull has embarked on a perception-shifting programme through the new brand for its 2017 year as the UK’s City of Culture. Amy Sandys reports on the place branding strategy...

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Place branding: Tatarstan

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Tatarstan developed a place brand that reflected its local culture and communicated the region’s unique history, demographics and outlook. Amy Sandys reports The forest, mountain...

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Going in circles

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At a recent roundtable discussion, the Clearing explored the circular economy and the changes businesses will make in terms of sustainability to compete in the future. The Clearing’s strategy director Nick Liddell examines th...

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Answers on a postcard

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‘Lithuania is grand city skylines.’ So reads the first line of global publication, Lonely Planet’s, introduction to the Baltic state. Situated in northern Europe, Lithuania has Latvia to its north, and Poland and Belarus to i...

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Hygge season

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Safe and familiar yet delightfully kitsch, Denmark presents an aspirational foreign identity of the Nordic block to visitors from across the globe. Despite the often dreary weath...

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An exercise in unbranding

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Situated in north London, between the terraced mews of Highgate and transport hubs of Kings Cross and Euston, sits Camden. Culturally significant with a famous art, music and nightlife scene, Camden has boasted some of the bi...

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Place branding: Lagos, Nigeria

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The Nigerian boomtown of Lagos located on the Gulf of Guinea is fast becoming the economic and cultural hub of west Africa. Has the city’s massive growth hindered its ability to develop a consistent, cohesive nation brand? Am...

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@transformsays

A sunny #rebrand for a sunny day: Natural charm and #culture in the Cyprus Airways relaunch by @LandorGlobal:… https://t.co/PwVy5NBn4L
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