• Transform magazine
  • July 20, 2017

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Articles

Place branding: Denmark

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Denmark has crafted its place brand on the very things that make it one of the world’s happiest countries: collectivity, egalitarianism and postivity. Amy Sandys reports on its cultural and arts heritage...

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Building a dynamic identity for the Great Exhibition of the North

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As the capital city and the country’s financial, media and professional service centre, London is sometimes accused of attracting a disproportionate amount of media coverage. However, where culture is concerned, the city’s no...

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Now welcoming entries for the Transform Awards Europe 2018

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Benchmarking the journeys brands make for almost a decade, the Transform Awards Europe should be a key date in every communicator and brand strategist’s calendar. In March this year, the Transform Awards Europe 2017 heralded...

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Diving into sensory experience

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To create a more emotional connection with their stakeholders, brands are turning to sensorial, immersive experiences. How can companies take advantage of their stories and assets in order to enhance their brand experiences?...

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Brands have more personality than politicians

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Seven weeks ago, on 18 April 2017, current Conservative prime minister of the UK, Theresa May, called a snap general election. The results will be clear by early morning on 9 June; the leader of the next UK government assumes...

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Five minutes with Robyn de Villiers

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In her guest lecture for the Maggie Nally Memorial Lecture 2017, CEO and chairman of Burson-Marsteller Africa, Robyn de Villiers, discussed the opportunities facing PR and communications practitioners across Africa. Here, de...

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#TransformTuesday: 9 May

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Opinion: How can audio brands go beyond the 'bing bong?'

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Audio branding should go beyond the 'bing bong,' says Roscoe Williamson. How can companies learn from the past and from their own sectors to craft a sonic logo that stands out? L...

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Spotlight on Hull

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The city of Hull has embarked on a perception-shifting programme through the new brand for its 2017 year as the UK’s City of Culture. Amy Sandys reports on the place branding strategy...

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Place branding: Tatarstan

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Tatarstan developed a place brand that reflected its local culture and communicated the region’s unique history, demographics and outlook. Amy Sandys reports The forest, mountain...

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@transformsays

Transform is pleased to announce this year's Transform Awards North America shortlist. Who'll take gold in 2017?… https://t.co/bcTcUTRJ8d