• Transform magazine
  • September 25, 2018

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Articles

Around the world in three place brands

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This month, place branding made news around the world as three major projects celebrated the unique nature of cities, regions and nations. We highlight stories from Ireland, Australia and the UK...

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Five minutes with Gale Foster

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The Southbank Centre is an acclaimed, multi-venue arts centre in London, with a festivals programme that spreads across the year, a diverse audience and an inclusive brand philosophy. Gale Foster, head of design and brand at t...

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Brand in action: City of Lausanne

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Who: City of Lausanne and Base DesignWhat: The Swiss city of Lausanne sits about 40 minutes from Geneva, on the shores of Lac Léman. Its contribution to science, design and culture date back to its founding as the Roman city of Lousonnensium...

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#TransformTuesday: 28 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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#TransformTuesday: 21 August

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Every week, Transform examines recent rebrands and updated visual identities. This week's picks are below. For more from #TransformTuesday, follow @Transformsays...

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Lithuanian capital Vilnius rebrands as 'G-spot of Europe'

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The combination of cheap flights, a better work-life balance and an increasingly curious generation of travellers means place makers develop ever-unique strategies to attract tourists, business and residents. And, with some ci...

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Place branding: Tel Aviv

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Though situated in a historic region, Tel Aviv is a thoroughly modern, business-focused city. Now, it is changing its image to promote its startup culture, economic evolution and liberal attitudes. Amy Sandys reports on the Me...

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The five most common branding mistakes made by small businesses

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Today’s competitive business market calls for businesses to try and stand out as best they can. By failing to do so, businesses are likely to give off a confused brand identity, lose sale opportunities, which in turn affects n...

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Akashi-Tai sake reveals new brand identity and artisan design

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Resulting from the fermentation of rice and the polishing of its bran, sake is Japan’s national drink. Often served ceremonially, its become synonymous with the joviality and socialising that surrounds the consumption of Japan...

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Bid brand leads Liverpool to secure World Artistic Gymnastics Championships

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Founded in 1903, the World Artistic Gymnastics Championships (AGWC) have celebrated the talent of over forty different countries. In 2022, Liverpool will host the AGWC for the first time in history....

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@transformsays

Jonathan Kenyon of @Vault49, gives insight into partnerships between artists and brands ➡️ https://t.co/3yFmI3mtK8 https://t.co/bXlPKkLHBR
.@Kodak teams up with retail giant @Forever21 and fashion brand Hybrid Apparel to launch a line of branded clothes… https://t.co/TsWDcPh8Yy
.@Uber announces the introduction of a new brand identity led by @WolffOlins ➡️ https://t.co/OWF2dr4EgN https://t.co/y4aXceiQcG