• Transform magazine
  • September 23, 2017

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Articles

Singapore launches passionate place brand identity

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Founded in 1819 as an outpost of the East India Trading Company, the city-state of Singapore has a varied and interesting democratic history. Owned by the British until the Second World War, when it was occupied by the Japane...

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Creative identity and logo for UKTV Originals programming

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The UK’s largest multichannel broadcaster, UKTV, consolidates its UKTV Originals programme offering with the launch of its latest brand campaign. In face of competition from other lifestyle- and entertainment-oriented televis...

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Five minutes with David Ciccarelli

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From humble beginnings in a studio-cum-flat to presiding over an $18 million growth investment by Morgan Stanley Expansion Capital in July 2017, the founder and CEO of voiceover marketplace Voices.com, David Ciccarelli, has m...

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Transform Awards: Yas Island

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Recent winners at the Transform Awards MENA, Yas island and Start worked to create a new place brand for a leisure destination on one of Abu Dhabi's islands For centuries, sc...

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Refreshing a legend, behind the scenes of Wimbledon's brand

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Though the tarps have been rolled and the strawberry stems cleaned and the streets calmed in the London suburb of Wimbledon, the activity at the activity at the All England Club is by no means dormant. For the 50 weeks prior...

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Place branding: Denmark

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Denmark has crafted its place brand on the very things that make it one of the world’s happiest countries: collectivity, egalitarianism and positivity. Amy Sandys reports on its cultural and arts heritage...

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Building a dynamic identity for the Great Exhibition of the North

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As the capital city and the country’s financial, media and professional service centre, London is sometimes accused of attracting a disproportionate amount of media coverage. However, where culture is concerned, the city’s no...

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Now welcoming entries for the Transform Awards Europe 2018

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Benchmarking the journeys brands make for almost a decade, the Transform Awards Europe should be a key date in every communicator and brand strategist’s calendar. In March this year, the Transform Awards Europe 2017 heralded...

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Diving into sensory experience

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To create a more emotional connection with their stakeholders, brands are turning to sensorial, immersive experiences. How can companies take advantage of their stories and assets in order to enhance their brand experiences?...

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Brands have more personality than politicians

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Seven weeks ago, on 18 April 2017, current Conservative prime minister of the UK, Theresa May, called a snap general election. The results will be clear by early morning on 9 June; the leader of the next UK government assumes...

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@transformsays

Creative agency @D8_uk updates visual #identity for @BBCRadio4's flagship programme, Desert Island Discs:… https://t.co/1ltwpOhzfk
RT @brandunion: Brand Union helps @shippingics rebrand to create the future of shipping | @TransformSays https://t.co/i0Y9znTNBS https://t.…
Brand Union's #rebrand for International Chamber of Shipping (@shippingics) looks to future of shipping industry:… https://t.co/nEYQ8aPVOu