• Transform magazine
  • February 19, 2018

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Articles

Opinion: Your brand and voice

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As the trend for voice-activated purchasing grows, brands must prepare for change. Marcel Kornblum examines the opportunity voice technology lends to brand managers, across all sectors...

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Spotlight on King's Cross and Union Square

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Two neighbourhoods across two major cities unveiled rebrands recently. How was place branding approached in New York and London? Amy Sandys investigates For the transport hub-cum...

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#TransformTuesday: 30 January

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Every week, Transform examines recent rebrands and updated visual identities. This week’s picks are below. For more from #TransformTuesday, follow @Transformsays....

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Uber Vietnam debuts bold new apparel for uberMOTO drivers

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The Uber icon pasted on the windshields of cars around the world has helped customers identify their ride-sharing drivers since Uber debuted in 2009. However, with the introduction of Uber’s Vietnamese motorbike taxi service,...

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Russian brand banned from PyeongChang Olympics

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The Olympic flag is internationally recognisable. It stands for clear values and it represents millions of athletes. But occasionally, it represents individuals as well. And in that case, it takes the place of the national fl...

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Atlantic Media Strategies rebrands as Atlantic 57

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The Atlantic magazine’s creative consultancy company, Atlantic Media Strategies, is starting 2018 by rebranding itself under the new name Atlantic 57. Founded in 1857 (an inspira...

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Embracing the Avant Garde in Russia Tourism brand

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A country on a geographical scale so vast, with landscape so unique it could be its own continent, Russia has fascinated politicians, tourists, and academics for centuries. From revolutions to sporting competitions to paradig...

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Place branding: Edinburgh

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Scotland’s bustling capital city of Edinburgh has a lot to offer students, tourists and arts fans. With a new place brand, it is seeking to harness the same enthusiasm for the city among businesses. Amy Sandys reports...

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An audio brand for Alpine energy

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In the northernmost point of Italy, close to its borders with Austria and Switzerland, lies South Tyrol. Harnessing a mixture of Italian and Germanic cultural heritage, the province is situated entirely in the Alps, lending S...

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Place branding: perception and reality

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Establishing a place brand can help counter the negative perceptions people may have of cities, regions and countries. Amy Sandys discusses the impact a brand can have on tourism, economics, local pride and reputation...

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@transformsays

Scotland’s bustling capital @edinburgh has lots to offer students, tourists and arts fans. With a new place brand,… https://t.co/ED2MRQatEY
London-based agency @WeLaunch develops new identity for @Jambobsled, disassociating the team from 1993 film Cool Ru… https://t.co/R34NVb76RZ
New channel Epic Drama, with idents by @weareseventeen, offers emotive stories and quality production to a Central… https://t.co/7kvY1QcmE3