The flag carrier of Saudi Arabia sought the help of global brand design group Landor & Fitch to reimagine the brand’s identity, following on from the country’s mission of hoping to bring 330 million visitors to th...
Jack Cousins
Transform Awards ANZ 2023 shortlist announced
Transform is excited to return down under for a fourth time as it announces the shortlist for this year’s Transform Awards ANZ. It remains the only awards programme in the region to celebrate the transformative power...
Electric ensemble
Designers who created the new DraftKings Network identity believe they have discovered a new and better way of crafting brands. But what is this new process of intensive collaboration and creativity? Jack Cousins repo...
Transform North America 2023 winners announced
The winners of this year’s Transform Awards North America were celebrated at the iconic Edison Ballroom. On an exciting night in which the very best work in rebranding and brand development across the board was recogn...
Brand Lounge launches new agency following PeopleMena acquisition
Operating out of Dubai, Brand Lounge People (BLP) is set to focus on brand culture and people. The purchasing of PeopleMena aims to further Brand Lounge’s commitment of maximising brand value and developing differenti...
Location, location, location: How brands conquered the world
One of the great adventures for a modern brand is venturing overseas to be enjoyed by people all around the world. But with a multitude of cultural barriers standing in their way, this is harder than it looks. Jack Co...
Design Bridge and Partners reimagines identity of The Archer School for Girls
The Los Angeles-based college preparatory school’s rebrand aims to showcase to the world what has long been seen, felt and celebrated inside Archer’s gates. The school turned to WPP-owned Design Bridge and Partners to...
Transform Awards proud to announce Asia 2023 shortlist
This year’s shortlist represents a particularly exciting depth and breadth of transformative rebranding and brand development projects. The Transform Awards Asia remains the only awards program in the region to recogn...
New teen beauty brand indu unveiled
London-based creative studio The Yard Creative was approached by beauty veterans Aaron Chatterley, Richard Schiessl (co-founders of Feelunique) and Reena Hammer (former Urban Retreat managing director) to craft a fun...
Alliance Healthcare reveals new UK private insurance brand
The private insurance provider, named Kindred Health, was created in response to the NHS facing excessive challenges which have impacted its level of care. Alliance turned to London-based Chromatic Brands to craft an...