Jack Cousins

Undertaken by the over 50s life insurance and equity release firm’s in-house design team, the latest logo update marks the next phase of the company’s 214-year history. The simplified redesign sought to place the bran...

Now in its 15th year, the Transform Awards Europe remains the only awards programme on the continent dedicated to celebrating the transformative power of rebranding and brand development. This year’s shortlist reflect...

Many new brands tend to favour functionality as a means of expressing their identity. But in the pet industry things might have taken a wholesome turn. Jack Cousins explores how emotion was used in the rebranding of P...

The D2C pet brand required a new identity which could allow for global growth. London-based branding agency Ragged Edge sought to encapsulate Omlet’s whimsy, curiosity and engineering excellence....

Crafted by global sonic branding agency MassiveMusic, the National Trust’s first-ever sonic identity also hopes to underscore its 150-year history of heritage conservation in England, Wales and Northern Ireland. In ad...

The Istanbul and London-based design agency, whose roster of clients has included the likes of Flora, Nike and Red Bull, wanted its identity to match its distinctive approach to ‘heart-driven’ branding....

The Bát Tràng Museum, formerly known as Hồn Đất Việt (Viet's Ceramic Soul), hosts the legacy of Vũ Đức Thắng, a local who shot to fame for his skills in engraving, embossing, enamelling and glazing ceram...

If a brand’s past glistens with charm, it may then be leveraged to help with differentiation. But how can this be accomplished without the brand becoming a mere dusty museum piece? Jack Cousins investigates....

Inspired by the stars of the northern and southern hemispheres, the partnership marks the first in a series of collaborative blends between the distilleries. The project was undertaken with the help of Thirst, a long-...

The WPP-owned firm has ventured through acquisitions in recent years into sonic branding (amp), workspace and architectural design (BDG) and motion design (ManvsMachine). In addition to adopting a new ultramarine iden...