Skincare products from the Dead Sea are some of the most sought after in the world. The industry is a major one for Israel and Jordan – which both border one of the saltiest seas in the world. One of the industry lead...
Articles
Opinion: Your brand and voice
As the trend for voice-activated purchasing grows, brands must prepare for change. Marcel Kornblum examines the opportunity voice technology lends to brand managers, across all sectors...
Five minutes with David Ciccarelli
From humble beginnings in a studio-cum-flat to presiding over an $18 million growth investment by Morgan Stanley Expansion Capital in July 2017, the founder and CEO of voiceover marketplace Voices.com, David Ciccarell...
Opinion: How can brands take their tone of voice around the world?
Neil Martin from language agency the First Word explains the pitfalls and practical steps to making words work in different countries In our writing workshops, we oft...
Britain's boardroom brand language
According to research conducted by research agency, Illuma, brand language has earned priority within Britain’s boardrooms, especially in the financial sector. It sta...
Opinion: Neil Taylor asks, "How can brand language facilitate stakeholder relations?"
When writing terms and conditions and dealing with legal language, there are fewer limitations than most communicators think. Tone of voice isn’t just for branding types, says The Writer’s Neil Taylor...