• Transform magazine
  • July 18, 2018

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Articles

Opinion: Your brand and voice

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As the trend for voice-activated purchasing grows, brands must prepare for change. Marcel Kornblum examines the opportunity voice technology lends to brand managers, across all sectors...

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Five minutes with David Ciccarelli

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From humble beginnings in a studio-cum-flat to presiding over an $18 million growth investment by Morgan Stanley Expansion Capital in July 2017, the founder and CEO of voiceover marketplace Voices.com, David Ciccarelli, has ma...

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Opinion: How can brands take their tone of voice around the world?

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Neil Martin from language agency the First Word explains the pitfalls and practical steps to making words work in different countries In our writing workshops, we often ask people to...

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Britain's boardroom brand language

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According to research conducted by research agency, Illuma, brand language has earned priority within Britain’s boardrooms, especially in the financial sector. It states that, “the a...

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Opinion: Neil Taylor asks, "How can brand language facilitate stakeholder relations?"

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When writing terms and conditions and dealing with legal language, there are fewer limitations than most communicators think. Tone of voice isn’t just for branding types, says The Writer’s Neil Taylor...

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@transformsays

Brand experience: Creating a place for English language students to broaden their educational experience saw… https://t.co/iHqsqOe4B2
Opinion: How can companies build a more authentic employer brand with employee stories? Alon Laniado and David Rive… https://t.co/siUiZnxLBg