• Transform magazine
  • January 20, 2019

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Articles

Travel companies rarely inspire trust or loyalty, survey shows

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The holiday season can be the most popular, expensive and stressful time to travel. In that setting of general mania and panic, travellers have the choice between opting for the most budget-friendly booking options and their m...

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Keep it simple, brands

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Simple brands simply succeed. Brand consultancy Siegel+Gale has known this since its inception. It also puts simplicity to the test every year in its ‘World’s Simplest Brands’ research....

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Brands bid customer loyalty goodbye

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International brands with net worths of billions don’t hesitate to invest in advertising campaigns with the hope of reaching a wide audience and connecting with it. The market however, is not the same as it used to be and ‘bra...

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Brand profile: Kohler

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Kohler’s global faucet design strategy was revolutionised due to cultural research that helped the company maximise its product range, while at the same time driving internal change within the business. Brittany Golob reports...

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Five minutes with Chris Christodoulou

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With the proliferation of media opening up a sea of possibilities for brands to tell their story through technology, it has never been a better time to be a content creator. Chris Christodoulou, CEO of London-based creative pr...

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Crafting a strong employer brand strategy

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Employer brand management has been pushed up the corporate agenda in recent years. Communicate magazine, in collaboration with Emperor, has carried out research into the employer brand. Comparing the results from 2015 and 2017...

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Culture code

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In a fast-paced and transparent social media landscape, customer experience and delivery on brand promise are paramount for organisations that want to see growth. Understanding the relationship between a company’s internal cul...

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Addicted to Porsche

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World-renowned, German sports car manufacturer, Porsche, launched its new campaign with neuroscientific research that reiterates its prestige. The research claims that driving a Pors...

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Fast forward to the future

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The value of brand is the ultimate intangible. It’s what investors try to enumerate, what brand communicators try to understand and what consumers think they know. For one agency, brand value amounts to a company’s ability to...

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Embracing globalisation

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While feelings of love are universal, an Argentinian person says, “I love you” 24 times a week, while a Japanese person says it less than once a week. Seemingly disparate cultures can provide a real challenge to brands with gl...

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