• Transform magazine
  • June 19, 2019

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Articles

Cancer Research UK launches new 'Pledge' campaign

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Cancer is a word that carries with it the connotations of pain, suffering, loss and fear. Millions of people have succumbed to its deadly effects, and millions more are without a loved one because of it. Thus, medical institu...

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Generation Z trusts brands over anything else, research shows

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Media agency UM’s research on trust in media and advertising has revealed that generation Z trusts brands but feels stereotyped by the media. A quarter of the young people aged 1...

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Travel companies rarely inspire trust or loyalty, survey shows

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The holiday season can be the most popular, expensive and stressful time to travel. In that setting of general mania and panic, travellers have the choice between opting for the most budget-friendly booking options and their...

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Keep it simple, brands

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Simple brands simply succeed. Brand consultancy Siegel+Gale has known this since its inception. It also puts simplicity to the test every year in its ‘World’s Simplest Brands’ research....

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Brands bid customer loyalty goodbye

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International brands with net worths of billions don’t hesitate to invest in advertising campaigns with the hope of reaching a wide audience and connecting with it. The market however, is not the same as it used to be and ‘br...

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Brand profile: Kohler

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Kohler’s global faucet design strategy was revolutionised due to cultural research that helped the company maximise its product range, while at the same time driving internal change within the business. Brittany Golob reports...

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Five minutes with Chris Christodoulou

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With the proliferation of media opening up a sea of possibilities for brands to tell their story through technology, it has never been a better time to be a content creator. Chris Christodoulou, CEO of London-based creative p...

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Crafting a strong employer brand strategy

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Employer brand management has been pushed up the corporate agenda in recent years. Communicate magazine, in collaboration with Emperor, has carried out research into the employer brand. Comparing the results from 2015 and 201...

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Culture code

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In a fast-paced and transparent social media landscape, customer experience and delivery on brand promise are paramount for organisations that want to see growth. Understanding the relationship between a company’s internal cu...

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Addicted to Porsche

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World-renowned, German sports car manufacturer, Porsche, launched its new campaign with neuroscientific research that reiterates its prestige. The research claims that driving a...

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