• Transform magazine
  • June 26, 2019



How to repot a brand


Sometimes, like a plant that outgrows its pot, a brand must adapt to accommodate changes to its products or sector. How do organisations faced with this challenge approach rebranding, renaming and repositioning. Emily Andrews...

Read More

Experience over product


US-based car rental marketplace, RelayRides, has renamed itself Turo. The new brand includes an entirely new visual identity, website and photographic material. Rather than the s...

Read More

Spotlight on Caleres


Corporate shoe company Caleres looked to its heritage to pave the way into the future. Brittany Golob reports on the shoes, style and photo shoot of the new brand When the team f...

Read More

King’s rebrand put on ice


King’s College London has pledged to revisit its rebrand plans in the face of backlash from its students. The rebrand, created with Saffron brand consultancy, included renaming the university King’s London in a bid to emit confusion surrou...

Read More


We've found our marbles! Not long ago, @UNICEF_uk has announced @MarbleData, a collective to democratise big data t… https://t.co/bw0eSnJdp5