• Transform magazine
  • March 23, 2018



How to repot a brand


Sometimes, like a plant that outgrows its pot, a brand must adapt to accommodate changes to its products or sector. How do organisations faced with this challenge approach rebranding, renaming and repositioning. Emily Andrews...

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Experience over product


US-based car rental marketplace, RelayRides, has renamed itself Turo. The new brand includes an entirely new visual identity, website and photographic material. Rather than the s...

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Spotlight on Caleres


Corporate shoe company Caleres looked to its heritage to pave the way into the future. Brittany Golob reports on the shoes, style and photo shoot of the new brand When the team f...

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King’s rebrand put on ice


King’s College London has pledged to revisit its rebrand plans in the face of backlash from its students. The rebrand, created with Saffron brand consultancy, included renaming the university King’s London in a bid to emit confusion surrou...

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London type foundry @Fontsmith introduces innovative adaptive type system, FS Industrie, designed around five diffe… https://t.co/R8jDy2xE3A
The reopening of Campbeltown's third distillery sees the once-thriving #whisky capital of Scotland officially decla… https://t.co/BL5zrbtagi
Pharamceutical company @hikmapharma has revealed a rebrand and new slogan, ‘Better Health. Within Reach. Every day.… https://t.co/NlT3OB6LPE