• Transform magazine
  • November 13, 2018

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Articles

How to repot a brand

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Sometimes, like a plant that outgrows its pot, a brand must adapt to accommodate changes to its products or sector. How do organisations faced with this challenge approach rebranding, renaming and repositioning. Emily Andrews...

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Experience over product

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US-based car rental marketplace, RelayRides, has renamed itself Turo. The new brand includes an entirely new visual identity, website and photographic material. Rather than the servi...

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Spotlight on Caleres

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Corporate shoe company Caleres looked to its heritage to pave the way into the future. Brittany Golob reports on the shoes, style and photo shoot of the new brand When the team from...

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King’s rebrand put on ice

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King’s College London has pledged to revisit its rebrand plans in the face of backlash from its students. The rebrand, created with Saffron brand consultancy, included renaming the university King’s London in a bid to emit confusion surround...

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