• Transform magazine
  • September 20, 2018



Spotlight on King's Cross and Union Square


Two neighbourhoods across two major cities unveiled rebrands recently. How was place branding approached in New York and London? Amy Sandys investigates For the transport hub-cum-ent...

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Time for change

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Time Out is a brand as synonymous with London life as tube trains, red telephone boxes, and the plethora of jellied eel shops once littering the city's East End. Produced weekly sinc...

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The end of a Renaissance era

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In many cities of the world, where identity is founded upon a decadent array of artistic styles, genres and ideas, art galleries function as a hub of cultural history. The Metropolitan Museum of Art, New York, is no exception....

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MoSEX reawakened


The Museum of Sex (MoSEX) in New York City has rebranded with bolder typefaces, framing erotic images relating to the history, science and culture of sex. This revival hopes to reest...

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New York City: Apples and oranges


New York City – the place where so many want to go – to work, to study or just to visit. The legend of the Big Apple has been etched into international perceptions via a multitude of stories, movies and songs. As a result, tod...

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Grilled cheese truck prepares for growth

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Street food markets and food trucks have become a fashionable and popular destination for foodie urbanites, meaning that there is big business potential for brands who do well in this space....

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City cycling


A new identity for Bike New York combines street culture with inclusive imagery. The non-profit is the city’s advocate for cycling as a preferred means of transportation. The brand refresh by Pentagram, a design firm, seeks to engage the loc...

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International brand and marketing consultancy @ProphetBrand reveals the most relevant brands in the UK ➡️… https://t.co/VH7yG0wdMV
Opinion: How branding breathed new life into a forgotten London icon ➡️ https://t.co/hG5pklxf1Z https://t.co/IPXozmQ9ty
Founder of type design company @DaltonMaag, Bruno Maag, explores the history of typeface, architecture and product… https://t.co/OQ9Sll1Y5q