Bauer Radio worked with Thinkfarm to launch a new station in an unchallenged category. Now, Scala Radio is making classical music relevant to modern life, and winning Transform Awards in the process...
Articles
Circle game
Brands that can engage new audiences, existing supporters and the media around events have to ensure their social media, partnership and communications strategies are all aligned. Brittany Golob investigates the chall...
HSBC announces new sound identity
Musician Jean-Michel Jarre is the composer of the new HSBC’s sound identity, marking the next phase of the company’s global brand refresh. ‘Together we thrive’ become...
Brand experience: Rock and Roll Hall of Fame
The institution at the heart of rock’n’roll has unleashed the power of rock from its reimagined theatre and museum. Brittany Golob talks music, technology and experience with the Rock and Roll Hall of Fame...
Rebranding a true star
Being a successful singer and songwriter for more than 50 years is extremely unusual. Being a music idol and a fashion icon is something only a true star like Sir Elton Jo...
Start the music
Music has traditionally been a secondary consideration for brand managers and agencies. Audio branding is changing that. Steve Keller, CEO of iV2 audio branding shares key insights on the value of music, sound and aud...
Spotify gets visceral
Spotify has undergone a crucial change in brand positioning, it wants to be seen as a music brand, rather than a tech firm. After consecutive gigs at South by Southwest (SXSW) and Advertising Week Europe, the brand is putting itsel...