• Transform magazine
  • January 19, 2018

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Articles

Peer perspectives: Dropbox

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Prominent file-sharing platform Dropbox unveiled a new brand that featured a minimal wordmark retouch, the introduction of quirky hand-drawn animations and a stronger sense of self. The divisive work has for some, been well-r...

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Talkin' 'bout my generation

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The practice of generation profiling is not an exact science. However, certain trends and outlooks do hold true. For brands, many of whom set the tone for generational pop culture, understanding the mindset of each age group...

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Spotify gets visceral

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Spotify has undergone a crucial change in brand positioning, it wants to be seen as a music brand, rather than a tech firm. After consecutive gigs at South by Southwest (SXSW) and Advertising Week Europe, the brand is putting itself out th...

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@transformsays

The type writer: @bruno_maag explores the challenges of localising a brand’s typeface to non-Latin scripts:… https://t.co/PiLRhx11sv
In three weeks, the #WinterOlympics2018 begin. However, due to recent doping scandals, Russia's #PyeongChang deleg… https://t.co/NAv2CGe0mp
Transform magazine has announced the shortlist for its ninth annual Transform Awards Europe, celebrating the best b… https://t.co/p7cubEj8H5