• Transform magazine
  • July 16, 2018

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Articles

Peer perspectives: Dropbox

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Prominent file-sharing platform Dropbox unveiled a new brand that featured a minimal wordmark retouch, the introduction of quirky hand-drawn animations and a stronger sense of self. The divisive work has for some, been well-re...

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Talkin' 'bout my generation

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The practice of generation profiling is not an exact science. However, certain trends and outlooks do hold true. For brands, many of whom set the tone for generational pop culture, understanding the mindset of each age group i...

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Spotify gets visceral

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Spotify has undergone a crucial change in brand positioning, it wants to be seen as a music brand, rather than a tech firm. After consecutive gigs at South by Southwest (SXSW) and Advertising Week Europe, the brand is putting itself out ther...

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@transformsays

Kiev-based design agency Banda and the Cabinet of Ministers of Ukraine (@Kabmin_UA_r) have developed a new place br… https://t.co/E7XnKw96o7
It's been announced that John Lewis Partnership plc will change the names of its businesses @johnlewisretail and… https://t.co/0WGLnHkefy
Gary Wheat, MD of brand consultancy @legal_brands speaks about the new logo of @WilberforceCh at the Transform Conf… https://t.co/O9jF0JyFYN