Many brands craft a desirable product. Few create a powerful enough idea to change culture itself. Brittany Golob analyses the impact brands have had on behaviour Ima...
Articles
The Caburn code
In the USA, almost two centuries ago, artist Samuel Morse, physicist Joseph Henry and inventor Alfred Vail pioneered an electric telegraph system through which messages could be sent and received over wide distances....
Associating with architecture
The Bahrain Association of Banks (BAB), has revealed a rebrand, created by London-based brand consultancy Industry. Established by the Bahraini government via ministe...
Brand experience: PNC Financial
To educate children about finance, American financial services company PNC uses its Christmas Price Index to create brand experiences that promote the brand’s reputation, engage children and educators in banking and e...
Opinion: 'Antifragile' employer brands – The diverse solution
Human resources faces a big question: how much does a company want or need a homogenous culture (and a rigid definition of it)? In one corner, there are the the cultu...
Spotlight on CIPD
The CIPD’s communications future made its old brand obsolete, prompting a change programme spanning from digital media to tone of voice. Brittany Golob reports A 2000...