• Transform magazine
  • April 26, 2024

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Articles

The type writer: Emotion-driven typeface design

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Bruno Maag discusses type as a conveyor of emotion Early humans appeared about three million years ago, evolving into homo sapiens about 300,000 years ago. Despite ou...

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Fontsmith's new style guide helps designers classify typefaces

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Type foundry Fontsmith has released a style guide for graphic designers, to help them decipher and recognise the most common Latin typefaces. The world of type design...

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Brazilian bank follows custom typeface trend

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Following big brand such as Airbnb and YouTube, Itau Unibanco, Brazil’s largest bank, has launched a custom typeface bearing the bank’s name. The new typeface can be used in every aspect of the brand, like presentatio...

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Light, medium, black

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Crafting bespoke typefaces has become more common, particularly among digital-first brands. How do type designers approach challenging briefs and what are the benefits of implementing a branded typeface? Melina Thalas...

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Fontsmith launches pioneering type system

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London-based independent type foundry, Fontsmith, has introduced an innovative adaptive type system, FS Industrie, designed around five different widths and seven different weights, creating a total of 70 alternatives...

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Designers ask, 'WhatTheFont?'

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In 1999, British app development company Shazam was founded in London. Its software revolutionised the relationship between people and music; instead of struggling to identifying a song, Shazam allowed users to know t...

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Writing patterns

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Early stage geometry was used by the Ancient Egyptians to develop surveying methods, and eventually construct the famous pyramids. Developing in sophistication over t...

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100 years of Johnston font

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The London Underground has been the system responsible for transporting Londoners from A to B for around 150 years. From the world’s first underground railway, constr...

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A-Z of London: preview

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This weekend, 23-24 April, the London Transport Museum depot will be open in one of only a few scheduled events, The A-Z of London. Located in Acton, West London, the...

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Aldrin font creates a buzz

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On 21 July 1969, Lunar Module pilot of Apollo 11, Buzz Aldrin, became the second man to ever walk on the moon, following the mission commander Neil Armstrong. He and...

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