• Transform magazine
  • October 15, 2019



Place branding: Danzhai, China

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Danzhai, China was once one of the most poverty-stricken regions in the country. Now, with a place brand and tourism push spearheaded by the Wanda Group and Ogilvy China, the area is a poster child for the power of internal t...

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Ogilvy China’s report helps China brands top e-commerce market


Being at the top of the e-commerce market is a goal every China brand is after with estimations counting a total of 10m online stores that are expected to sell over 1bn products with a transaction value of more than $1tn this...

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China and the rise of a nation brand

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Nation Brands 2017, run by brand valuation consultancy Brand Finance, demonstrates the world’s most valuable nation brands through careful study of reputation and financial value. With evaluation methods based on the royalty...

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Measuring China's brand prosperity


In 2016, China’s economy grew by 6.7% and is largely hailed as a success. This is despite BBC reports which suggest the slowest gross domestic product (GDP) growth rate since 1990. Nevertheless, this figure is in line with Be...

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Beijing 2022 needs logo designer

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The hotly anticipated Rio 2016 Olympic Games commence today, 5 August. But already the Beijing Organising Committee has called for a budding graphic designer to create a logo for the Beijing 2022 Olympic and Paralympic Winter...

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Year of the Monkey

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In Chinese culture, the darkest day of each year marks the beginning of a new lunar calendar, celebrated as Chinese New Year. This year is Chinese year 4714. Occurring this year...

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Hong Kong: Fragrant harbour

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In the beginning, Hong Kong was just a small village of fishermen and charcoal burners. No one paid it much attention until the British arrived in 1841, during the height of the Opium Wars. The Chinese soon gave in to British...

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Dalian: China's cleanest city


The Chinese city of Dalian is commonly nicknamed ‘Hong Kong of the North.’ It is also frequently called the ‘romantic city.’ I lived in Dalian for two years, from 2007 to 2009. I...

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Tech companies are China’s most valuable brands


Tencent, an internet service company, has been ranked China’s most valuable brand of 2015. The newly listed online retailer, Alibaba, has rocketed straight to number two in The 100 Most Valuable Chinese Brands 2015 rankings, ahead of China...

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ZTE’s brand catches up with its global reach


ZTE, a Chinese telecommunications equipment and systems company, has westernised its brand by dropping the Chinese characters in its logo and introducing an English slogan with, arguably, western associations. The company has also come up...

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