Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Articles
Energy company Total rebrands to TotalEnergies
Multinational oil and gas company Total has rebranded, adopting a new visual identity and renaming itself to TotalEnergies, with the aim of reflecting its shift to renewable energy....
New Model Agency
Alex Clegg, co-founder of branding agency Saboteur, writes about the importance of change and evolution, particularly for branding agencies. He explores the radical changes Saboteur has implemented, taking the opportu...
Currys welcome customers into ‘bright world’ with new logo and identity
Global branding agency FutureBrand worked with UK omnichannel retailer of technology products and service Dixons Carphone to deliver a fresh new logo and visual identity for its new Currys brand. The work aligns with...
Acccept & Proceed develops ‘vivid’ visual word for esports enterprise BaseStack
London-based creative studio Accept & Proceed crafted the brand identity for BaseStack, a new esports enterprise created by student housing provider BaseCamp. Opening this summer in Łódź, Poland, BaseStack wi...
Wunderman Thompson partners with AAPI artists to #StopAsianHate
Creative agency Wunderman Thompson has partnered with six Asian Americans and Pacific Islanders (AAPI) artists to work on Outspoken By Design, a group art show celebrating, supporting and amplifying AAPI voices with t...
Mucca elevates the future of storytelling with new identity for Italian podcast and media company
New York City-based branding studio Mucca created the new visual identity for Chora, a new Italian podcast and media company that strives to give voice to a wide range of authentic narratives, through an unconventiona...
Studio Blackburn creates environment design system for UCL School of Management as it welcomes students to new campus
International branding agency Studio Blackburn launched a design system for wayfinding, interior supergraphics, and connected digital interface at UCL’s School of Management at the heart of Canary Wharf in London....
JWDK develops new brand for British Chamber of Commerce Shanghai
Creative agency JWDK have launched the new corporate brand and website for the British Chamber of Commerce Shanghai (BritCham Shanghai), opening a greater opportunity for British business in this region of the world....
European chain supermarket loses out in trade mark battle of the gin bottles
Following the recent trade mark rights issue about ‘Colin the Caterpillar’ cake, Laurie Bray, senior associate and trade mark attorney at European intellectual property firm Withers & Rogers, explores another trad...