American oral hygiene giant, Colgate, launched a new sonic brand identity, a suite of sonic assets and compositions, produced by international music agency MassiveMusic London, in collaboration with MassiveMusic New...
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MassiveMusic London applies science to develop Colgate's smile-inducing new sonic brand identity
Landor & Fitch develops new brand identity for global travel management company
Global branding agency Landor & Fitch has developed a new brand identity for global travel management company, FCM, which aims to celebrate the company's 'vibrant and unconventional spirit.'...
Brand purpose – does your business have a ‘why?’
Gayle Carpenter, director of creative agency Sparkloop, writes about the importance of matching profit with purpose. She argues that some of the world’s most powerful and successful brands have found exactly the right...
Five minutes with Sara Jones
Sara Jones, partner and client services director at creative agency Free The Birds, speaks to Transform magazine about how beauty brands can bridge the gap between physical and digital retail, if Covid-19 signifies th...
Five minutes with Maria Cypher
Maria Cypher, co-founder and creative lead with U.S. naming agency Catchword Branding, speaks to Transform magazine about the ins and outs of naming, including unique challenges of company naming, the difference betw...
Best Audio Brands 2021 shows growing competitor advantage for brands investing in sound
New research by sonic branding agency amp shows global companies investing in audio branding are creating a demonstrable competitive advantage in their ability to communicate with consumers....
DUAL refreshes brand and website for Sharp Focus Productions
Oxford-based video production company Sharp Focus Productions commissioned digital consultancy DUAL to overhaul their brand and website. As Sharp Focus Productions sp...
ROOK/NYC designs playful packaging refresh for Genius Juice
Independent creative agency ROOK/NYC developed a new packaging and identity for Genius Juice, an American zero-waste company that uses the whole coconut to create a smoothie and uses the husks of the it to make coconu...
The ethics of renaming
For many brands, it's way past time to re-evaluate their resonance in the 21st century. Laurel Sutton, linguist and co-founder of of naming agency Catchword, writes that the cost of renaming a company or product m...
Five minutes with Thomas Herman
Thomas Herman, co-founder and marketing director of creative agency Path, speaks to Transform magazine about all things sustainable. Herman discusses the steps to follow to make sure a brand experience is effective ye...