Brand agency We Launch developed a new brand identity for e-wallet platform Swapi as it looks to revolutionise the loyalty sector upon its launch later this month. Swapi works with different banks to enable brands to...
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Transform Tuesday: 19 October
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
Transform Awards ANZ 2021 shortlist announced
Transform magazine is proud to announce the shortlist for the Transform Awards ANZ 2021, the only awards programme celebrating the transformative power of rebranding and brand development in Australia and New Zealand....
Transform Awards Nordics 2022 now open for entries
Coming back for a third year, the Transform Awards Nordics has officially opened for entries into its 2022 awards programme. The awards is the only awards programme to celebrate the transformative power of brand strat...
MassiveMusic develops new mindful sonic brand for Legal & General
Global creative music agency, MassiveMusic, developed the sonic brand identity for insurance and asset management groups, The Legal & General Group. The new audio identity aims to align the company’s wider purpose...
PHD launches new global visual identity
Global media network PHD, part of Omnicom Media Group, unveiled a new brand mark and refreshed identity to reflect its philosophy ‘Make the Leap.’ The brand ethos is a call to leverage the power of imagination to driv...
Notepad designs new brand identity for Iomart
Birmingham-based brand agency, Notepad, launched a new brand strategy and identity for cloud computing and managed hosting companies, Iomart....
Mucca draws on surrealist themes to launch Daxton Hotel And Madam restaurant
Brand studio, Mucca, worked with Michigan-based Daxton Hotel and its companion restaurant, Madam, to design an experience-driven brand identity inspired by avant-garde and surrealist themes....
Digital health ecosystems: the new golden opportunity for brands
As the health and wellness market becomes saturated with apps, devices, wearables and trackers, global branding agency Tom Wrigley, digital and social communications strategy director at global brand design agency, 1H...
Purpose is more than a statement; it’s an action plan
MaryLee Sachs, US CEO of global consultancy, Brandpie, writes about the importance of purpose. She argues that when leaders view purpose as the defining context for their organisation’s action in the world, they can n...