Scott Lakso, executive producer at branding agency loyalkaspar, writes how all brands, whether financial or medical, have a lot to learn from entertainment brands. The most important lesson brands can learn from enter...
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Transform Tuesday: 9 November
Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transform_magazine on Instagram....
First hybrid City Nation Place conference explores place branding post-Covid-19
The seventh City Nation Place Global conference explored the current state of city, nation and place branding, what the future holds, and which brand strategies will drive the recovery of place economies....
The Space Creative rebrands Food Thoughts
Creative design agency, The Space Creative, developed a new brand identity for cocoa and cacao-based baking ingredients, Food Thoughts....
JKR rebrands MLS’s New England Revolution
Global brand design agency, Jones Knowles Ritchie (JKR) worked with the New England Revolution Football Club, the Major League Soccer (MLS), to develop a new brand positioning and identity that would bring the team pr...
Turner Duckworth celebrates history of Brotherhood Sister Sol with brand refresh
Global brand design agency, Turner Duckworth, worked with Harlem-based black and brown-led social justice organisation, The Brotherhood Sister Sol (BroSis), to create a new visual identity for the non-profit to celebr...
Landor & Fitch rebrands De’Longhi Group
Domestic appliance manufacturer, De’Longhi Group, worked with global brand agency Landor & Fitch to develop a new brand that would help maintain the business’ leading spot on the coffee machine market....
Winners of Design Bridge 'The Start' competition begin junior programme
The winners of Design Bridge’s ‘The Start,’ the design agency’s annual design competition in collaboration with UK newspaper The Guardian, were offered spaces on ‘The Start’ junior programme at Design Bridge London....
Denomination designs brand identity for Tread Softly gins
Wine production company, Fourth Wave Wine Partners launched its sustainable wine brand, Tread Softly, into the spirits section with two new gins, one dry and one pink. The brand strategy and packaging design created f...
New CEO of MassiveMusic North America interviewed
Transform magazine caught up with Joe Belliotti, newly appointed North America CEO of audio branding agency, MassiveMusic. Belliotti discussed his past experience as head of global music at Coca-Cola, his expectations...