Katy Rea is the founder of Battalion, a design studio and creative agency based in Manchester and Berlin. She discusses how the implementation of 3D branding can create a more purposeful identity in make-or-break situ...
Articles
Singapore named as home for Transform Awards Asia 2022
Transform magazine has confirmed that its Asia awards programme, which celebrates the transformative power of brand strategy and design in the region, is set to be hosted in Singapore later this year. The decision was...
Brand experience agency Siegel+Gale creates digital transformation for Jacobs
The international technical professional services firm had its static website reimagined as its design shifted from dry information into a tool which better represents Jacobs’ team aims of connecting people, perspecti...
What comes first: business strategy or brand strategy?
Mohamad Badr is the chief strategy officer and head of growth at Dubai-based Brand Lounge. He outlines his belief here that a company’s business strategy must follow its brand strategy, not the other way around....
Rebranding in the pandemic
Patrick Honein, founder of integrated marketing agency Sputnik Floyd, discusses his firm’s highly successful project with the Ras Al Khaimah Tourism and Development Authority which won two golds, a silver and a bronze...
Designing for life
Ahmad Al-Saadi, the general manager at Gulf Advertising in Business (ADinB), questions whether it is strategically important to design for life to create a successful sustainable brand....
Transform magazine proud to launch Transform Awards India 2023
Following on from the success of the inaugural Transform Awards India, the awards programme will be back for a second successive year. Transform remains committed to recognising and celebrating the very best brand tra...
Winners announced at Transform Awards MEA 2022
Now in its ninth iteration, the Transform Awards MEA continued to celebrate the transformative power of branding and rebranding in the Middle East and Africa. The very best in corporate and consumer-facing rebranding...
Creating the flower on the conveyor belt: The power of beautiful thinking
Paul Domenet, partner and communications director at London-based agency Free The Birds, talks about the brilliance of Leonardo da Vinci. He argues agencies can use him as an inspiration, even in the year 2022....
2022 Transform Awards Nordics shortlist announced
For the third time in its history, Transform magazine is excited to announce the shortlist for Transform Awards Nordics. Remaining the only awards programme to celebrate the transformative power of rebranding and bran...