Technological advances have opened up a new world for brands and their audiences where the constraints of reality are softened. Does this mean physical brand experiences are gone for good? Jack Cousins reports...
Articles
GSK’s website redesign signals new era for company
Designed by London-based Radley Yeldar, the new website aims to reflect the healthcare firm’s transformation to becoming wholly focused on biopharma innovation. GSK’s website aims to be category-defining by housing sp...
Post-COP26 sustainable brand strategy
It’s now or never to act on climate change. In the wake of COP26, sustainability has soared to the top of the agenda for executives who are rushing to align their mission and purpose with tackling the world’s greatest...
The future of green branding
Peter Matthews is the founder and CEO of digital brand consultancy Nucleus. He argues brands must do more than merely not damage the environment, and those who ‘greenwash’ will be caught out....
Five minutes with Anna Johannes
Anna Johannes is a former bronze medal-winning Paralympian who now works as a strategist at branding consultancy Interbrand. She speaks to Transform about the concept of inclusive design, her time as a Paralympic swim...
Fighting back with brand relevance
Amid societal, environmental and political change, brands are finding ways to connect with their audiences and remain relevant and authentic to young, demanding audiences. Brittany Golob reports...
New Toblerone brand identity not for squares
Global creative agency Bulletproof designed the new brand story and visual identity for the Mondelēz-owned brand to encourage uniqueness in all its forms. Paying tribute to the importance of being stubbornly triangle...
What should you do when your brand name becomes bad news?
Maria Cypher, co-founder and principal at California-headquartered Catchword Branding, grapples with the history of brand name changing in the wake of Covid-19 and the war in Ukraine....
StormBrands reimagines brand identity for Jetcraft
The global aircraft and trading business sought the help of global agency StormBrands to underline the firm’s credentials of being more than just a private jet broker. The agency’s designs attempt to create an authent...
British design agency Sunhouse rebrands LikeMeat for the plant-curious
LikeMeat is a range of plant-based products under the LiveKindly Collective portfolio which positions itself as the prime choice of ‘carnivores with a conscience’. To show off more of the brand’s personality, positivi...