Here is this week's roundup of transformations and rebrands from around the world. For more from #TransformTuesday, follow @Transformsays on Twitter....
Articles
Functional food company to highlight brand’s ‘kaleidoscopic health’ approach
New York City-based innovations and marketing consultancy Verdes has rebranded functional food company Gem to emphasise the company’s ‘kaleidoscopic health’ approach in treating the whole body as an interconnected sys...
Five Minutes with Phil Garnham
Phil Garnham, creative director of font and technology specialist company Monotype, speaks to Transform magazine about the importance of typeface in branding, especially within the mobile sphere. Garnham discusses Mon...
Liquid+Arcade adopts ‘early video gaming vibe’ in rebrand
Creative studio and artist rep firm Sunday Afternoon, New York, took inspiration from early days of video gaming to create a new identity and brand building work for agency Liquid+Arcade....
RESTORE rebrands to ION*Biome
Creative agency Accept & Proceed partnered with Seraphic Group, a purpose-led health organisation, to redefine its vision, name and brand tone of voice. One of Seraphic’s companies, formerly known as RESTORE, beca...
Green Saffron redesigns packaging
Green Saffron, an independent brand that produce spice blends, sauces, rice, and chutneys worked with Australian agency Simon Pendry Creative to develop a bold and vibrant rebrand and packaging design....
Mc&T repositions as Here Be Dragons, launching creative and production facility
Mc&T, the PR and social content agency founded by ex-Edelman Director Paul McEntee five years ago, has rebranded as ‘Here Be Dragons.’ The new brand is a culminat...
International IT consulting company renews visual identity
For the first time in over two decades International IT consulting company Atlantic Technologies has renewed its visual identity. The rebrand reflects the growth of a company that has looked towards the future while m...
1/3 of adults under 35 prefer brands with a sonic identity, study shows
A study from audio branding agency DLMDD reveals that one in 3 adults under the age of 35 feel more favourable towards brands with a sonic identity than those without. The study, conducted by YouGov, lifts the lid on...
Brand advisory as a key to successful transformation
What makes a global brand successful? According to Justyna Dorman, brand communication specialist at Admind branding and Piotr Wiśniewski, creative director, it is the willingness to adapt to changes in the market and...